Thu01292015

News

Foothill to offer four-year degree: Foothill aims to launch dental hygiene degree in fall 2016

Foothill to offer four-year degree: Foothill aims to launch dental hygiene degree in fall 2016


Ellie Van Houtte/Town Crier
Students enrolled in Foothill College’s two-year dental hygiene program, above, can soon earn a four-year bachelor’s degree for approximately $10,000.

Foothill-De Anza Community College District Chancellor Linda M. Th...

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Schools

Freestyle hosts exhibition at Computer Science Museum

Freestyle hosts exhibition at Computer Science Museum


Traci Newell/Town Crier
Mountain View High junior and Freestyle Academy student Radika Gupta, right, works with a fellow student during a WebAudio course this month.

For three periods a day, a small subset of students from Los Altos and Mountain Vi...

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Community

Museum explores Stanford, Valley connection

Museum explores Stanford, Valley connection


Courtesy of Julie Rose
The Los Altos History Museum’s “Symbiotic Superstars” event drew a crowd including, from left, “The Lure & the Legends” creator Nan Geschke, Stanford President John L. Hennessy, historian Leslie Berlin and Adobe Systems c...

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Comment

Good compromise on PE exemptions: Editorial

While “Deflategate” captures the national sports headlines, the local issue of physical education class exemptions for freshmen seems a much worthier sports topic for discussion.

The Mountain View Los Altos Union High School District Board of Truste...

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Special Sections

Your Home Brief

Filoli hosts bird exhibition

Filoli kicks off the 2015 season of art exhibitions in its Visitor and Education Center with “The Birds of America: Audubon Collection,” a selection of prints from Filoli’s Permanent Collection, Feb. 10...

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Business

Wine & beer lounge coming to First Street

Wine & beer lounge coming to First Street


Ellie Van Houtte/Town Crier
The new wine and beer lounge Honcho heads to First Street, with a spring opening anticipated.

A cocktail lounge proposed for First Street has cleared its first hurdle – the Los Altos Planning and Transportation Comm...

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Books

"Fearless Genius" photos chart Silicon Valleys brain trust


Not every book needs pages and pages of words to tell a story – some do it through pictures.

“Fearless Genius: The Digital Revolution in Silicon Valley, 1985-2000” (Atria Books, 2014) by Doug Menuez features more than 100 photographs Menuez to...

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People

RUBY DOSHIM LAI

Ruby Doshim Lai was born on July 26, 1929 and passed away at home on January 10, 2015. A resident of Los Altos for over 50 years, Ruby is survived by her husband Bill; children Gwen, Tracy and Allyn; and grandchildren Kiyoshi and Misa.

Born on Mott ...

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Travel

Cuban photographer slated to appear at Foothill

Cuban photographer slated to appear at Foothill


Courtesy of Raúl Cañibano
Cuban photographer Raúl Cañibano is set to appear at Foothill College tonight. His work – including the image “Series: Guajira’s Land, Viñales, 2007,” right – is on display at the KCI Gallery t...

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Stepping Out

'Betrayal' at Pear

'Betrayal' at Pear


Ray Renati/Special to the Town Crier
The cast of Pear Avenue Theatre’s “Betrayal” includes Maryssa Wanlass, from left, Fred Pitts and William J. Brown III.

The Pear Avenue Theatre presents Harold Pinter’s investigation of modern relationships, “...

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Magazine

Tracing history on foot: Hidden Villa’s long hike

Tracing history on foot: Hidden Villa’s long hike


Campers on Hidden Villa’s Sierra Backpacking Trip study historical photos to measure how the land has changed and alternate serving as student leaders who guide the route of their three-week trek.

Amid the high-tech camps and programs of a Bay Area ...

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Secrets to selling: Stager offers tips for a quick sale


Photo By: Above Photo Courtesy of Minkin Development bottom photos courtesy of Clarum Homes
Photo Above Photo Courtesy Of Minkin Development Bottom Photos Courtesy Of Clarum Homes

Staging a house such as the Los Altos residence on Cuesta Drive, above, can help potential buyers envision the possibilities of the space without the personal clutter. Talented stagers can open up a home and make it feel inviting.

There is a secret to selling your home quickly and for top dollar. That secret has nothing to do with the house itself and everything to do with your mindset.

Yes, it is all about the position you take. The best thing you can do to encourage a quick sale for a good price is to turn the switch in your head from “This is my house” to “This is their house.” Without a doubt, this will be the hardest thing you do once you decide to sell your home, particularly if you have lived there for a while, but once you decide to let go, amazing things can happen.

Determining a price

Let’s start with the biggie, setting the price. When you think about all you have put into your home – blood, sweat, tears and dollars – there is a tendency to add it up to determine what you think the price should be. Fight that urge and the voice in your head that says you should price it at a certain amount because it will help pay for retirement or purchase the next house.

The price your home will sell for is simply what the buyer will pay. The buyer has no concern with what you plan to do with the proceeds. Put the right dollar amount on your listing and you should generate a great deal of interest and tempt several qualified buyers.

Select an amount that is too high and you will enter the zone of what I call the “Polluted Listing” – the house that sits for months and months, maybe a year or more, until one potential buyer saunters in with a lowball offer because the house has been sitting around so long they think there must be something wrong with it. (This is not the case for high-end luxury homes. Sometimes the pool of buyers is so limited for homes $20 million and above, it takes time for the right buyer to appear.)

How does one arrive at the correct price? It is really an educated guess based on data from successful home sales in your neighborhood, then adding and subtracting what you have or don’t have compared with the recently sold properties. This is called a “comp,” short for “comparable.” Banks and other lenders rely heavily on such data to underwrite loans. A comp analysis is also what a professional realtor provides for your review as a basis for establishing an asking price.

Selecting a realtor

Should you list your home with a professional realtor? Yes. There are many reasons why the For Sale By Owner (FSBO) route could prove penny wise and pound foolish. For example, you still have to pay for marketing – and probably a lot more of it. Realtors with buyers in hand tend to shy away from FSBOs because they can be much harder to negotiate. Additionally, an FSBO may make costly mistakes that a professional would have caught. A realtor will handle the contract and his or her broker assumes some liability on the realtor’s behalf. This provides more protection for the seller than hiring an attorney who will only write up the sales contract.

Staging the home

Do you think staging matters? If you concur with the advice to switch from the “my house’” to “their house” mentality, it matters a lot.

While you might be in love with every decorative detail – that sublime teal paint on the walls in your guest room, that awesome collection of dancing frogs you inherited from your favorite aunt – these are all nonstarters for a potential buyer.

Most people have too much stuff and too much clutter for a buyer to imagine themselves living in the home. Most buyers have little imagination, so they either can’t or don’t want to see past the things that do not appeal to them. We have all seen the potential homebuyer on TV lamenting the color of the walls. Really? They won’t buy a house for that reason? It happens.

While professional stagers may be able to work with some of your pieces, the best results occur when stagers are left to their own devices to work magic with art and furniture. They can showcase and open up the home so that it appears at its most inviting. Yes, there will be new nail holes from hanging art, but those can be touched up after the house is sold.

Heightening curb appeal

Curb appeal cannot be overstated. As with the first impression when one walks through the front door, walking and/or driving up to an attractive, well-kept exterior and landscaping is the first step in capturing the buyer’s imagination.

Simple is good, as is balance. The landscape should be proportional and neat – no out-of-control hedges or weeds, which are a big turnoff. The front door should feel substantial and secure. Colorful plants in nice pots or in the ground along the walkway set a cheerful and welcoming atmosphere. Porches, patios and balconies should have places to sit and relax. Sell a lifestyle before the buyer walks inside and you will be one step closer to a sale.

By surrendering the “My house” mindset and embracing the “This could be your house” attitude, not only might you sell your home more quickly, but also possibly for more money than you originally thought.

Sherry Scott is an interior designer, stager and 30-year resident of Silicon Valley. For more information, call 207-6871 or visit www.modernstaginggroup.com.

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