Mon03302015

News

Safeway escalator elicits safety concerns from customers

Safeway escalator elicits safety concerns from customers


MEGAN V. WINSLOW/Town Crier
The escalator at the Safeway on First Street poses a safety hazard, some customers allege.

A Safeway shopper who accidentally placed his cart last month on the customer escalator instead of the shopping cart track next to...

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Schools

Los Altos High hosts 30th Writers Week

Los Altos High hosts 30th Writers Week


Above Photo by Traci Newell/Town Crier;
Author Jack Andraka shares his story with fellow high school seniors during Los Altos High School’s Writers Week last week.

Los Altos High School students learned firsthand last week how professionals ...

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Community

Service dogs bring smiles, comfort to veterans at Foothill College center

Service dogs bring smiles, comfort to veterans at Foothill College center


Photos by Megan V. Winslow/Town Crier
Charles Viajar, student and U.S. Navy veteran, brings his four-legged companion Bruno to the Veterans Resource Center at Foothill College. Bruno, a 2-year-old Imperial Shih Tzu, is trained to assist Viajar with...

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Sports

Improbable run to NorCal semis saves season for St. Francis girls

Improbable run to NorCal semis saves season for St. Francis girls


Megan V. Winslow/Town Crier
St. Francis High’s Daisha Abdelkader goes on a fast break in the CCS Division II final. The senior point guard scored eight points in the Lancers’ NorCal semifinal loss to Dublin last week.

Senior Daisha Abdel...

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Comment

We'll buy it; what is it? Editorial

Would you buy a device on the condition that you are kept in the dark about how it works? Would you feel good about purchasing such a device when the contract even calls for nondisclosure of the nondisclosure form that keeps the device top secret?

T...

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Special Sections

Tuscany meets Waikiki: Los Altos Hills couple build their dream house

Tuscany meets Waikiki: Los Altos Hills couple build their dream house


Megan V. Winslow/Town Crier
Sara Weber and Victor Martina’s Los Altos Hills home features brick from a 100-year-old building in San Jose artistically combined with stucco to evoke a centuries-old feel. The lanai in the backyard adds a touch o...

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Business

Vintage Bath changes hands as new owners add twist to classic offerings

Vintage Bath changes hands as new owners add twist to classic offerings


Alicia Castro/Town Crier
Vintage Bath, the downtown Los Altos showroom, is under new leadership. Taking over are, from left, co-owners Jerry Rudick and Deena Castello and marketing and visual director Alissa McDonald.

Deena Castello – the new cu...

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Books

'Pope Joan' Book weaves tale around legend of female pontiff

'Pope Joan' Book weaves tale around legend of female pontiff


The idea that there may have a female pope at one time in history has generated much speculation throughout the centuries. “Pope Joan” (Crown, 1996) by Donna Woolfolk Cross, does not answer the question; rather, the author has created a detai...

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People

BEVERLEY JEANE (DORSEY) MCCHESNEY

BEVERLEY JEANE (DORSEY) MCCHESNEY

1944-2014

Beverley McChesney passed away at El Camino Hospital in Mountain View, CA on Sunday, Nov. 16. She had been fighting cancer for about 23 years until it went into her lungs.

She is survived by her husband David, of Cloverdale; her sisters...

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Travel

Eat, hike, soak: Cavallo Point Lodge offers Marin experience

Eat, hike, soak: Cavallo Point Lodge offers Marin experience


Eren Göknar/ Town Crier
Cavallo Point Lodge comprises former U.S. Army buildings, like the Mission Blue Chapel, repurposed for guests seeking a luxurious getaway.

It used to be a place where batteries of soldiers lived, with officers’ quarter...

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Stepping Out

Cal Pops performs Sunday at Foothill

Cal Pops performs Sunday at Foothill


Courtesy of Cal Pops
The Cal Pops trumpet section includes Dean Boysen, from left, Bob Runnels and Noel Weidkamp.

The California Pops Orchestra is scheduled to perform “Swing Time!” – a musical tour of Big Band hits from the 1930...

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Spiritual Life

Silicon Valley Prayer breakfast speakers send strong messages about God's calling

Silicon Valley Prayer breakfast speakers send strong messages about God's calling



Kirk Perry, Google Inc. president of brand solutions, discusses his faith at the March 13 Silicon Valley Prayer Breakfast. Alicia Castro/Town Crier

When God calls, you have to listen to reap the benefits.

That was the moral of the story for t...

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Magazine

Food for thought: Hidden Villa programs offer teens training in sustainability on the farm

Food for thought: Hidden Villa programs offer teens training in sustainability on the farm


/Town Crier It’s not all cute and cuddly for teens participating in the eight-week Animal Husbandry Apprenticeship program at Hidden Villa in Los Altos Hills. Mia Mosing of Palo Alto, left, and Sophia Jackson of Los Altos clean the pigpens – one of...

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Secrets to selling: Stager offers tips for a quick sale


Photo By: Above Photo Courtesy of Minkin Development bottom photos courtesy of Clarum Homes
Photo Above Photo Courtesy Of Minkin Development Bottom Photos Courtesy Of Clarum Homes

Staging a house such as the Los Altos residence on Cuesta Drive, above, can help potential buyers envision the possibilities of the space without the personal clutter. Talented stagers can open up a home and make it feel inviting.

There is a secret to selling your home quickly and for top dollar. That secret has nothing to do with the house itself and everything to do with your mindset.

Yes, it is all about the position you take. The best thing you can do to encourage a quick sale for a good price is to turn the switch in your head from “This is my house” to “This is their house.” Without a doubt, this will be the hardest thing you do once you decide to sell your home, particularly if you have lived there for a while, but once you decide to let go, amazing things can happen.

Determining a price

Let’s start with the biggie, setting the price. When you think about all you have put into your home – blood, sweat, tears and dollars – there is a tendency to add it up to determine what you think the price should be. Fight that urge and the voice in your head that says you should price it at a certain amount because it will help pay for retirement or purchase the next house.

The price your home will sell for is simply what the buyer will pay. The buyer has no concern with what you plan to do with the proceeds. Put the right dollar amount on your listing and you should generate a great deal of interest and tempt several qualified buyers.

Select an amount that is too high and you will enter the zone of what I call the “Polluted Listing” – the house that sits for months and months, maybe a year or more, until one potential buyer saunters in with a lowball offer because the house has been sitting around so long they think there must be something wrong with it. (This is not the case for high-end luxury homes. Sometimes the pool of buyers is so limited for homes $20 million and above, it takes time for the right buyer to appear.)

How does one arrive at the correct price? It is really an educated guess based on data from successful home sales in your neighborhood, then adding and subtracting what you have or don’t have compared with the recently sold properties. This is called a “comp,” short for “comparable.” Banks and other lenders rely heavily on such data to underwrite loans. A comp analysis is also what a professional realtor provides for your review as a basis for establishing an asking price.

Selecting a realtor

Should you list your home with a professional realtor? Yes. There are many reasons why the For Sale By Owner (FSBO) route could prove penny wise and pound foolish. For example, you still have to pay for marketing – and probably a lot more of it. Realtors with buyers in hand tend to shy away from FSBOs because they can be much harder to negotiate. Additionally, an FSBO may make costly mistakes that a professional would have caught. A realtor will handle the contract and his or her broker assumes some liability on the realtor’s behalf. This provides more protection for the seller than hiring an attorney who will only write up the sales contract.

Staging the home

Do you think staging matters? If you concur with the advice to switch from the “my house’” to “their house” mentality, it matters a lot.

While you might be in love with every decorative detail – that sublime teal paint on the walls in your guest room, that awesome collection of dancing frogs you inherited from your favorite aunt – these are all nonstarters for a potential buyer.

Most people have too much stuff and too much clutter for a buyer to imagine themselves living in the home. Most buyers have little imagination, so they either can’t or don’t want to see past the things that do not appeal to them. We have all seen the potential homebuyer on TV lamenting the color of the walls. Really? They won’t buy a house for that reason? It happens.

While professional stagers may be able to work with some of your pieces, the best results occur when stagers are left to their own devices to work magic with art and furniture. They can showcase and open up the home so that it appears at its most inviting. Yes, there will be new nail holes from hanging art, but those can be touched up after the house is sold.

Heightening curb appeal

Curb appeal cannot be overstated. As with the first impression when one walks through the front door, walking and/or driving up to an attractive, well-kept exterior and landscaping is the first step in capturing the buyer’s imagination.

Simple is good, as is balance. The landscape should be proportional and neat – no out-of-control hedges or weeds, which are a big turnoff. The front door should feel substantial and secure. Colorful plants in nice pots or in the ground along the walkway set a cheerful and welcoming atmosphere. Porches, patios and balconies should have places to sit and relax. Sell a lifestyle before the buyer walks inside and you will be one step closer to a sale.

By surrendering the “My house” mindset and embracing the “This could be your house” attitude, not only might you sell your home more quickly, but also possibly for more money than you originally thought.

Sherry Scott is an interior designer, stager and 30-year resident of Silicon Valley. For more information, call 207-6871 or visit www.modernstaginggroup.com.

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