Mon06292015

News

LAH council approves  Page Mill Road expansion

LAH council approves Page Mill Road expansion


Megan V. Winslow/Town Crier
The Los Altos Hills City Council endorsed a plan to widen the congested Page Mill Road to six lanes between the Interstate 280 interchange and Foothill Expressway.

Infamously congested Page Mill Road should be widened to ...

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Schools

Local muralist tells a story of young Los Altos at two schools

Local muralist tells a story of young Los Altos at two schools


Eliza Ridgeway/Town Crier
Los Altos muralist Morgan Bricca, above, created a work at Covington School commissioned by the Class of 2015.

Just as school ended this year, new color bloomed on two Los Altos campuses – public art projects commissi...

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Community

Los Altos girl out to 'squash' inequality: 10-year-old raises funds for female players with motto Equal pay for play

Los Altos girl out to 'squash' inequality: 10-year-old raises funds for female players with motto Equal pay for play


Courtesy of Lisa Bardin
Mika Bardin displays a certificate of participation she received at the 2015 U.S. Junior Squash Championships. Although Mika is not competing in the upcoming NetSuite Open Squash Championships, she is helping other female pl...

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Sports

Hurdling adversity

Hurdling adversity


courtesy of Nicole Goodwin
Ella Goodwin, hurdling, above, has come a long way since her early-childhood battle with leukemia.

While Nicole Goodwin is proud of daughter Ella’s athletic achievements, it’s not her skills on the soccer field...

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Comment

No confidence in civic center proposals: Editorial

Few Los Altos issues have become more convoluted than the development of the 18-acre Hillview civic center property. Most agree that the area, as currently configured, needs improvement. But nothing has happened in the nearly 10 years since serious d...

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Special Sections

Star-spangled manor: Orange Avenue home boasts Americana theme

Star-spangled manor: Orange Avenue home boasts Americana theme


Megan V. WInslow/Town Crier
Los Altos resident Pinky Whelan’s Orange Avenue home features a patriotic theme, evident in her living room decor, her historical collections and displays and her welcoming entrance.

Let’s hear it for the red...

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Business

Thai Silks shutters Los Altos store this month

Thai Silks shutters Los Altos store this month


Megan V. Winslow/Town Crier
After more than 50 years in business in downtown Los Altos, Thai Silks is closing up shop at 252 State St. by the end of the month. The store will continue to offer its inventory online and via phone.

A longtime downtown ...

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Books

People

ALAN FRAZIER KREMEN, MD, PHD

ALAN FRAZIER KREMEN, MD, PHD

Alan Frazier Kremen, MD, PhD, aged 68, loving father & surgeon, of Stockton peacefully passed away on June 13th, 2015.

Born in Minneapolis on December 17, 1946, he received a BA from Stanford University, 1968, a PhD in Philosophy from the Univ...

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Travel

Venetian spa offers ways to de-stress

Venetian spa offers ways to de-stress


Courtesy of The VEnetian
The HydroSpa in the Canyon Ranch SpaClub at The Venetian in Las Vegas offers a muscle-relaxing bath and radiant lounge chairs.

Vegas cab drivers usually ask if you won or lost as soon as you get in their vehicles. They assum...

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Stepping Out

'Town' closes down

'Town' closes down


Chris Peoples/Special to the Town Crier
Hope Cladwell (played by Krista Joy Serpa) and Bobby Strong (Lewis Rawlinson) get romantic during their duet in “Urinetown: The Musical.”

The Los Altos Stage Company production of “Urinetown: The Musical” ...

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Spiritual Life

Magazine

Living it up Older adults aim to age in place

Living it up Older adults aim to age in place


Megan V. Winslow/Town Crier
Local enthusiasts flock to the Los Altos Senior Center to play bocce ball. The center hosts informal games four days a week and occasional tournaments.

As baby boomers in Los Altos, Los Altos Hills and Mountain View nose...

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Inside Mountain View

Carrying the torch

Carrying the torch


Members of the Mountain View Police Department carry the Special Olympics torch as they run along El Camino Real between Sunnyvale and Palo Alto June 18. Members of the department participate in the relay annually to show their support for Spec...

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Local duo debuts app in Los Altos


Photo By: Images courtesy of Kyle Chronis
Photo Images Courtesy Of Kyle Chronis

The LocalDine app, developed by Kyle Chronis and Clay Wayman, offers restaurant deals for diners seeking a bite to eat in Los Altos.

Coupon cutting has changed in America as mobile phone use drives increasing interest in dropping the scissors and building an app. Marketing research company eMarketer estimates that last year nearly 92 million shoppers used digital coupons, spurred on by sites like the Amazon-backed LivingSocial and its rival Groupon, which originated the deal site as we now know it in 2008.

Daily deals and their ilk present a vexing problem for restaurants, where low profit margins can make vouchers a risky business. LocalDine, a new app launched in Los Altos this month, aims to reimagine the digital coupon, tailoring it to restaurant realities and split-second dining decisions.

Los Altos resident Kyle Chronis developed the self-funded business with Clay Wayman of Mountain View. While working at an office on San Antonio Road, Chronis watched groups of his co-workers negotiating where to eat as they walked into town and realized that he was looking at a market opportunity. Diners wanted to pick a lunch spot with minimal planning, and restaurants needed to figure out how to attract such large groups.

Three clicks to a deal

As Chronis researched restaurants’ untapped data – the in-house records of slow days, the most-popular dishes and the spending habits of different sizes of group – he concluded that an app could take a fine-tuning approach by customizing diner incentives to restaurant capabilities on a given day.

A chef could promote the day’s special or offer a free appetizer to parties of five or more, and diners could browse for deals within their immediate vicinity, filtering based on their party size.

Chronis and Wayman calculated that in the restaurant business, notorious for its high fixed costs, increasing party size could make a sizable financial difference. Every empty seat in a restaurant at lunchtime represents a missed opportunity. So, a strategy that lures larger groups via discounts or special offers could prove a net win for both value-conscious diners and restaurateurs.

“If you’re going to waste a four-top table on two people, if you only get a penny more for each of two more people, it’s still another two pennies,” Wayman said of encouraging larger party sizes.

Chronis developed an app that offers restaurateurs granular control over their deals. For instance, on a quiet Thursday evening, the restaurateur could advertise a “two-for-one” deal or free soda and withdraw it two hours later. The goal is to influence local diners as they’re about to make decisions on where to go and whether to round up an extra friend or co-worker to join.

Sales reps hawking online “deals” services are thick on the ground in the Bay Area, with many startups following the model popularized by established companies such as Groupon and Yelp. Most of the deals’ vendors take a cut of each discount a business offers, in exchange for providing and promoting the deal – and hence the business – to their user base.

Chronis and Wayman want to turn the model on its head, building a subscription-based tool restaurants can use to reach diners directly and modify in real time deals that aren’t performing well. The service records statistics and enables diners to send a restaurant private feedback through the app. By building an interface clients can use to post their own details, the LocalDine team avoided the need for an internal sales staff to generate and market each deal.

For the eaters, the app avoids all payment systems – no logins or virtual money changes hands. Upon launching, the app queries party size and mealtime (e.g., lunch or dinner) to generate a display of local deals. The user presses “hold” on the deal of choice, and shows the phone to the waiter upon arrival. The app automatically tallies the deal as complete once the GPS checks the diner in at the locale.

“It’s three clicks to a deal,” Wayman said. “We’re not looking for the ability to get someone off their couch, we’re looking for someone who’s already on their way. It’s the greatest way for you to get a deal at the places you want to go.”

The app, exclusive to iPhones for the time being, was launched this month with seven Los Altos restaurants as beta testers. As of lunchtime last week, Maltby’s Restaurant & Tavern was offering 10 percent off the tab, and First & Main Sports Lounge touted half off an appetizer.

For more information, visit www.localdineapp.com.

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