Sat02132016

News

SPLAT targets data, outreach as airplane noise continues

SPLAT targets data, outreach as airplane noise continues


Graphic courtesy of Don Gardner
Activists claim that a new SFO flight path leaves a “sound shadow” that impacts Los Altos and Los Altos Hills.

Sky Posse Los Altos Team – more simply known as SPLAT – seeks to squelch the noise...

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Schools

Los Altos High student-run charity plans '5 Gallon Gala'

Los Altos High student-run charity plans '5 Gallon Gala'


Courtesy of Lia Evard
Water by Youth members gave Egan students a chance to carry a 40-pound Jerry can, to see how difficult it is to obtain water in developing nations.

Water by Youth, a club at Los Altos High School, is making a splash by pla...

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Community

What would you do with a box of cookies? Local Girls Scouts help Tanzanian orphanage

What would you do with a box of cookies? Local Girls Scouts help Tanzanian orphanage


Courtesy of Alicia Madden
Sales of local Girl Scout cookies support service projects, such as funding an orphanage in the village of Mto wa Mbu in Tanzania.

Girl Scout cookies – whether you think of them as a treat, a tradition or a diet comp...

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Sports

Scoreless spells sink LA boys

Scoreless spells sink LA boys


Megan V. Winslow/Town Crier
Los Altos High point guard Nolan Brennan attempts a shot in Friday’s game versus Palo Alto. He scored eight points in the loss.

There have been several games this season in which the Los Altos High boys basketball t...

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Comment

New 'York' values

New 'York' values


Hughes

 

As we have witnessed California suffer through one of its worst droughts in history over the past few years, all of us, I’m sure, have been keenly aware of our surroundings and have done a small part in trying to conserve wa...

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Special Sections

Getting a charge  out of the Volt

Getting a charge out of the Volt


Courtesy of Chevrolet
The 2016 Chevrolet Volt can be driven up to 50 miles on the power stored in its batteries.

Just five years ago, we wondered in this column what the power supply would be for the car of the future. Gasoline, diesel, electric ba...

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Business

Nearing V-Day: Shops stock sweets, treats

Nearing V-Day: Shops stock sweets, treats


Megan V. Winslow/Town Crier
Los Altos resident Ella Roosakos, 11, with her mother, Gail, puzzles over which Gourmet Works sweets to buy as a valentine for Ella’s friend.

The gift-buying rush isn’t exclusive to Christmas. It may jump over...

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People

ALAN RODNEY MILLS

ALAN RODNEY MILLS

Alan Rodney Mills, PhD, 83, of Los Altos passed away peacefully on Saturday, January 30th, 2016. He was born in Rochdale, England in 1933 and came to California in 1962. He was a proud alumni of Manchester Grammar in England, University of Liverpoo...

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Stepping Out

PYT 'Gets Famous'

PYT 'Gets Famous'


Lyn Flaim Healy/Spotlight Moments Photography
Renee Vetter of Palo Alto, left, and Megan Foreman of Los Altos star in Peninsula Youth Theatre’s “Judy Moody Gets Famous.” Performances are scheduled Friday and Saturday.

Peninsula...

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Spiritual Life

A time to prepare: Fasting for Lent isn't limited to food

 

Today is Ash Wednesday, which in the Christian calendar marks the beginning of Lent – the 40 days of preparation for Resurrection Sunday, otherwise known as Easter.

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Inside Mountain View

New right-to-lease ordinance promises relief for renters

New right-to-lease ordinance promises relief for renters


Mountain View Tenants Coalition/Facebook
Residents gather in the fall to protest Mountain View’s rising rents. Rent relief is on the way in the form of a new ordinance.

A controversial Mountain View law requiring landlords to provide lease opt...

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Local duo debuts app in Los Altos


Photo By: Images courtesy of Kyle Chronis
Photo Images Courtesy Of Kyle Chronis

The LocalDine app, developed by Kyle Chronis and Clay Wayman, offers restaurant deals for diners seeking a bite to eat in Los Altos.

Coupon cutting has changed in America as mobile phone use drives increasing interest in dropping the scissors and building an app. Marketing research company eMarketer estimates that last year nearly 92 million shoppers used digital coupons, spurred on by sites like the Amazon-backed LivingSocial and its rival Groupon, which originated the deal site as we now know it in 2008.

Daily deals and their ilk present a vexing problem for restaurants, where low profit margins can make vouchers a risky business. LocalDine, a new app launched in Los Altos this month, aims to reimagine the digital coupon, tailoring it to restaurant realities and split-second dining decisions.

Los Altos resident Kyle Chronis developed the self-funded business with Clay Wayman of Mountain View. While working at an office on San Antonio Road, Chronis watched groups of his co-workers negotiating where to eat as they walked into town and realized that he was looking at a market opportunity. Diners wanted to pick a lunch spot with minimal planning, and restaurants needed to figure out how to attract such large groups.

Three clicks to a deal

As Chronis researched restaurants’ untapped data – the in-house records of slow days, the most-popular dishes and the spending habits of different sizes of group – he concluded that an app could take a fine-tuning approach by customizing diner incentives to restaurant capabilities on a given day.

A chef could promote the day’s special or offer a free appetizer to parties of five or more, and diners could browse for deals within their immediate vicinity, filtering based on their party size.

Chronis and Wayman calculated that in the restaurant business, notorious for its high fixed costs, increasing party size could make a sizable financial difference. Every empty seat in a restaurant at lunchtime represents a missed opportunity. So, a strategy that lures larger groups via discounts or special offers could prove a net win for both value-conscious diners and restaurateurs.

“If you’re going to waste a four-top table on two people, if you only get a penny more for each of two more people, it’s still another two pennies,” Wayman said of encouraging larger party sizes.

Chronis developed an app that offers restaurateurs granular control over their deals. For instance, on a quiet Thursday evening, the restaurateur could advertise a “two-for-one” deal or free soda and withdraw it two hours later. The goal is to influence local diners as they’re about to make decisions on where to go and whether to round up an extra friend or co-worker to join.

Sales reps hawking online “deals” services are thick on the ground in the Bay Area, with many startups following the model popularized by established companies such as Groupon and Yelp. Most of the deals’ vendors take a cut of each discount a business offers, in exchange for providing and promoting the deal – and hence the business – to their user base.

Chronis and Wayman want to turn the model on its head, building a subscription-based tool restaurants can use to reach diners directly and modify in real time deals that aren’t performing well. The service records statistics and enables diners to send a restaurant private feedback through the app. By building an interface clients can use to post their own details, the LocalDine team avoided the need for an internal sales staff to generate and market each deal.

For the eaters, the app avoids all payment systems – no logins or virtual money changes hands. Upon launching, the app queries party size and mealtime (e.g., lunch or dinner) to generate a display of local deals. The user presses “hold” on the deal of choice, and shows the phone to the waiter upon arrival. The app automatically tallies the deal as complete once the GPS checks the diner in at the locale.

“It’s three clicks to a deal,” Wayman said. “We’re not looking for the ability to get someone off their couch, we’re looking for someone who’s already on their way. It’s the greatest way for you to get a deal at the places you want to go.”

The app, exclusive to iPhones for the time being, was launched this month with seven Los Altos restaurants as beta testers. As of lunchtime last week, Maltby’s Restaurant & Tavern was offering 10 percent off the tab, and First & Main Sports Lounge touted half off an appetizer.

For more information, visit www.localdineapp.com.

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