Fri07252014

News

Downtown green park pops up again in August

Downtown green park pops up again in August


Ellie Van Houtte/Town Crier
The Third Street Green debuts Aug. 3 on the 300 block of State Street in downtown Los Altos.

Another temporary park is poised to pop up in downtown Los Altos this summer.

According to Brooke Ray Smith, community devel...

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Schools

MVLA rolls out laptop integration this fall

MVLA rolls out laptop integration this fall


Town Crier File Photo
Starting in the fall, daily use of laptops in the classroom will be standard operating procedure for students at Los Altos and Mountain View high schools as the Mountain View Los Altos Union High School District launches a pil...

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Community

Generations blend behind the scenes at 'Wizard of Oz'

Generations blend behind the scenes at 'Wizard of Oz'


Altos Youth Theatre and Los Altos Stage Company rehearse a scene from “The Wizard of Oz.” ELIZA RIDGEWAY/ TOWN CRIER

A massive troupe of young people and grownups gathered in Los Altos this summer to stage the latest iteration of a childhood sta...

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Sports

Football in July

Football in July


Town Crier file photo
Mountain View High’s Anthony Avery is among the nine local players slated to play in tonight’s Silicon Valley Youth Classic.

Tonight’s 40th annual Silicon Valley Youth Classic – also known as the Charlie...

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Comment

Pools should be included: Editorial

Los Altos residents should be receiving calls this week from city representatives conducting a survey to determine priorities for a revamped Hillview Community Center.

Notice that we did not say “civic center” – chastened by a lack of public support...

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Special Sections

Looking for life without lows, local diabetic tests artificial pancreas

Looking for life without lows, local diabetic tests artificial pancreas


Photo by Ellie Van Houtte/Town Crier
Dr. Trang Ly, left, reviews blood sugar readings on a smartphone with Los Altos resident Tia Geri, right, and fellow participant Noa Simon during a closed-loop artificial pancreas study for Type 1 diabetics.
...

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Business

Palo Alto law firm coming to 400 Main

Palo Alto law firm coming to 400 Main


Ellie Van Houtte/ Town Crier
Longtime Palo Alto law firm Thoits, Love, Hershberger & McClean plans to open an office at 400 Main St. in Los Altos after construction is complete in November.

A longtime Palo Alto law firm plans to expand int...

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Books

"Frozen in Time" chronicles harrowing WWII rescue attempts


Many readers can’t resist a true-life adventure story, especially those that shine a spotlight on people who exhibit supreme courage in the face of adversity and end up surviving – or not – against the odds.

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People

RICHARD PATRICK BRENNAN

RICHARD PATRICK BRENNAN

Resident of Palo Alto

Richard Patrick Brennan, journalist, editor, author, adventurer, died at his Palo Alto home on July 4, 2014 at age 92. He led a full life, professionally and personally. He was born and raised in San Francisco, joined the Arm...

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Travel

Travel Tidbit: Ritz-Carlton, Lake Tahoe offers spa getaway

Travel Tidbit: Ritz-Carlton, Lake Tahoe offers spa getaway


Courtesy of Ritz-Carlton
The Ritz-Carlton in Lake Tahoe offers fall getaway packages that include spa treatments and yoga classes.

Fall in North Lake Tahoe boasts crisp mornings and opportunities to spend quality time in the mountains. Specially ...

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Stepping Out

PYT stages 'Shrek'

PYT stages 'Shrek'


Lyn Healy/Spotlight Moments Photography
Dana Cullinane plays Fiona in Peninsula Youth Theatre’s “Shrek The Musical.”

Peninsula Youth Theatre presents “Shrek The Musical” Saturday through Aug. 3 at the Mountain View Center for the Performing Arts...

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Spiritual Life

Foothills Congregational: 100 years and counting

Foothills Congregational: 100 years and counting


Courtesy of Carolyn Barnes
The newly built Los Altos church in 1914 featured a bell tower and an arched front window. Both continue as elements of the building as it stands today.

Foothills Congregational Church – the oldest church building in L...

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Magazine

Festival features fun for everyone

Festival features fun for everyone


TOWN CRIER FILE PHOTO
The Los Altos Arts & Wine Festival boasts more than 375 craft and arts booths.

This weekend’s 35th annual Los Altos Arts & Wine Festival promises to be jam-packed with fun activities for just about everyone. The eve...

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Local duo debuts app in Los Altos


Photo By: Images courtesy of Kyle Chronis
Photo Images Courtesy Of Kyle Chronis

The LocalDine app, developed by Kyle Chronis and Clay Wayman, offers restaurant deals for diners seeking a bite to eat in Los Altos.

Coupon cutting has changed in America as mobile phone use drives increasing interest in dropping the scissors and building an app. Marketing research company eMarketer estimates that last year nearly 92 million shoppers used digital coupons, spurred on by sites like the Amazon-backed LivingSocial and its rival Groupon, which originated the deal site as we now know it in 2008.

Daily deals and their ilk present a vexing problem for restaurants, where low profit margins can make vouchers a risky business. LocalDine, a new app launched in Los Altos this month, aims to reimagine the digital coupon, tailoring it to restaurant realities and split-second dining decisions.

Los Altos resident Kyle Chronis developed the self-funded business with Clay Wayman of Mountain View. While working at an office on San Antonio Road, Chronis watched groups of his co-workers negotiating where to eat as they walked into town and realized that he was looking at a market opportunity. Diners wanted to pick a lunch spot with minimal planning, and restaurants needed to figure out how to attract such large groups.

Three clicks to a deal

As Chronis researched restaurants’ untapped data – the in-house records of slow days, the most-popular dishes and the spending habits of different sizes of group – he concluded that an app could take a fine-tuning approach by customizing diner incentives to restaurant capabilities on a given day.

A chef could promote the day’s special or offer a free appetizer to parties of five or more, and diners could browse for deals within their immediate vicinity, filtering based on their party size.

Chronis and Wayman calculated that in the restaurant business, notorious for its high fixed costs, increasing party size could make a sizable financial difference. Every empty seat in a restaurant at lunchtime represents a missed opportunity. So, a strategy that lures larger groups via discounts or special offers could prove a net win for both value-conscious diners and restaurateurs.

“If you’re going to waste a four-top table on two people, if you only get a penny more for each of two more people, it’s still another two pennies,” Wayman said of encouraging larger party sizes.

Chronis developed an app that offers restaurateurs granular control over their deals. For instance, on a quiet Thursday evening, the restaurateur could advertise a “two-for-one” deal or free soda and withdraw it two hours later. The goal is to influence local diners as they’re about to make decisions on where to go and whether to round up an extra friend or co-worker to join.

Sales reps hawking online “deals” services are thick on the ground in the Bay Area, with many startups following the model popularized by established companies such as Groupon and Yelp. Most of the deals’ vendors take a cut of each discount a business offers, in exchange for providing and promoting the deal – and hence the business – to their user base.

Chronis and Wayman want to turn the model on its head, building a subscription-based tool restaurants can use to reach diners directly and modify in real time deals that aren’t performing well. The service records statistics and enables diners to send a restaurant private feedback through the app. By building an interface clients can use to post their own details, the LocalDine team avoided the need for an internal sales staff to generate and market each deal.

For the eaters, the app avoids all payment systems – no logins or virtual money changes hands. Upon launching, the app queries party size and mealtime (e.g., lunch or dinner) to generate a display of local deals. The user presses “hold” on the deal of choice, and shows the phone to the waiter upon arrival. The app automatically tallies the deal as complete once the GPS checks the diner in at the locale.

“It’s three clicks to a deal,” Wayman said. “We’re not looking for the ability to get someone off their couch, we’re looking for someone who’s already on their way. It’s the greatest way for you to get a deal at the places you want to go.”

The app, exclusive to iPhones for the time being, was launched this month with seven Los Altos restaurants as beta testers. As of lunchtime last week, Maltby’s Restaurant & Tavern was offering 10 percent off the tab, and First & Main Sports Lounge touted half off an appetizer.

For more information, visit www.localdineapp.com.

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