Tue09012015

News

Enchanté plaza remains open to the public

Enchanté plaza remains open to the public

Alicia Castro/Town Crier
The plaza area at Enchanté Boutique Hotel now serves drinks and small plates.

The Los Altos City Council Aug. 25 voted unanimously in favor of Enchanté Boutique Hotel serving beverages and small plates to the public on t...

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Schools

Mountain View High launches Bring Your Own Device program

Mountain View High launches Bring Your Own Device program


Megan V. Winslow/Town Crier
Mountain View High School staff distribute Chromebooks to students last week. The school is rolling out the Bring Your Own Device program this year, which gives students and teachers around-the-clock access to laptops.

Mo...

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Community

'Rock Back the Clock': End of an era, beginning of new one

'Rock Back the Clock': End of an era, beginning of new one


Town Crier File Photo
Time has run out for “Rock Back the Clock,” the 1950s-themed dance party at Rancho Shopping Center.

After 25 successful years, the “Rock Back the Clock” Committee has decided to end the annual 1950s-themed event held at R...

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Sports

Dean of the badminton court

Dean of the badminton court


Courtesy of the Tan family
Los Altos resident Dean Tan and mixed- doubles partner Jenny Gai stand on the podium shortly after winning the gold at the 2015 Pan Am Junior Badminton Championships earlier this month in Tijuana, Mexico.

Dean Tan began pl...

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Comment

Warning: Useless flood basin ahead

Our water and fire agencies receive much attention (and scrutiny) during the hot, dry days of summer – water for the lack of it and fire for its widespread destruction. During this extreme drought year, we are deluged with water conservation ma...

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Special Sections

A tale of two Los Altos love stories: Country club classic


Photos Courtesy of Kelly Boitano Photography
Lindsey Murray and Christof Wessbecher tie the knot in Los Altos.

Lindsey Murray and Christof Wessbecher grew up in parallel Los Altos orbits, never meeting – he went to St. Francis High School, sh...

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Business

Five thoughts on the current market correction

The 531-point drop in the Dow Jones industrial average Friday (Aug. 21) was certainly headline grabbing in its magnitude. It represented a one-day 3.1 percent drop in the index and resulted in a 10 percent correction from its high in May.

It’s compl...

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People

BRUCE CHARLES MEYER

BRUCE CHARLES MEYER

Bruce Charles Meyer, 81, died Wednesday, August 5th at his home in Carmel, California. He leaves his wife Valda Cotsworth and her daughter Katie Roos; his sons, Bruce and Joseph Meyer from his first marriage and his brother Gordon Meyer; four grand...

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Travel

Carmel Valley Ranch unveils upgrades

Carmel Valley Ranch unveils upgrades


Courtesy of Carmel Valley Ranch
Carmel Valley Ranch recently upgraded its Vineyard Oak suites, which feature sweeping views, rocking chairs and private outdoor tubs for soaking under the stars.

Things are heating up at Carmel Valley Ranch, with 30 n...

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Stepping Out

Open 'House'

Open 'House'


Kevin Berne/Special to the Town Crier
Anna Patterson (played by Kimberly King) accepts a drink from Michael Astor (Jason Kuykendall) in “The Country House.”

TheaterWorks Silicon Valley’s regional premiere of “The Country House” is scheduled to r...

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Spiritual Life

Los Altos native combines Judaism, social justice, advocacy

Los Altos native combines Judaism, social justice, advocacy


Los Altos native Gabriel Lehrman’s passion for Judaism, social justice and advocacy brought him to Washington, D.C., this summer for the Machon Kaplan Summer Social Action Internship program at the Religious Action Center of Reform Judaism.

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Inside Mountain View

MV actress/playwright Garvin wins NY festival award for

MV actress/playwright Garvin wins NY festival award for "Corners Grove"


Courtesy of Undiscovered Countries
Kaela Mei-Shing Garvin received a New York arts festival award for a featured role in “Corners Grove,” a play she wrote.

New York recognized that one of Mountain View’s own can “make it there” when the Planet C...

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Local duo debuts app in Los Altos


Photo By: Images courtesy of Kyle Chronis
Photo Images Courtesy Of Kyle Chronis

The LocalDine app, developed by Kyle Chronis and Clay Wayman, offers restaurant deals for diners seeking a bite to eat in Los Altos.

Coupon cutting has changed in America as mobile phone use drives increasing interest in dropping the scissors and building an app. Marketing research company eMarketer estimates that last year nearly 92 million shoppers used digital coupons, spurred on by sites like the Amazon-backed LivingSocial and its rival Groupon, which originated the deal site as we now know it in 2008.

Daily deals and their ilk present a vexing problem for restaurants, where low profit margins can make vouchers a risky business. LocalDine, a new app launched in Los Altos this month, aims to reimagine the digital coupon, tailoring it to restaurant realities and split-second dining decisions.

Los Altos resident Kyle Chronis developed the self-funded business with Clay Wayman of Mountain View. While working at an office on San Antonio Road, Chronis watched groups of his co-workers negotiating where to eat as they walked into town and realized that he was looking at a market opportunity. Diners wanted to pick a lunch spot with minimal planning, and restaurants needed to figure out how to attract such large groups.

Three clicks to a deal

As Chronis researched restaurants’ untapped data – the in-house records of slow days, the most-popular dishes and the spending habits of different sizes of group – he concluded that an app could take a fine-tuning approach by customizing diner incentives to restaurant capabilities on a given day.

A chef could promote the day’s special or offer a free appetizer to parties of five or more, and diners could browse for deals within their immediate vicinity, filtering based on their party size.

Chronis and Wayman calculated that in the restaurant business, notorious for its high fixed costs, increasing party size could make a sizable financial difference. Every empty seat in a restaurant at lunchtime represents a missed opportunity. So, a strategy that lures larger groups via discounts or special offers could prove a net win for both value-conscious diners and restaurateurs.

“If you’re going to waste a four-top table on two people, if you only get a penny more for each of two more people, it’s still another two pennies,” Wayman said of encouraging larger party sizes.

Chronis developed an app that offers restaurateurs granular control over their deals. For instance, on a quiet Thursday evening, the restaurateur could advertise a “two-for-one” deal or free soda and withdraw it two hours later. The goal is to influence local diners as they’re about to make decisions on where to go and whether to round up an extra friend or co-worker to join.

Sales reps hawking online “deals” services are thick on the ground in the Bay Area, with many startups following the model popularized by established companies such as Groupon and Yelp. Most of the deals’ vendors take a cut of each discount a business offers, in exchange for providing and promoting the deal – and hence the business – to their user base.

Chronis and Wayman want to turn the model on its head, building a subscription-based tool restaurants can use to reach diners directly and modify in real time deals that aren’t performing well. The service records statistics and enables diners to send a restaurant private feedback through the app. By building an interface clients can use to post their own details, the LocalDine team avoided the need for an internal sales staff to generate and market each deal.

For the eaters, the app avoids all payment systems – no logins or virtual money changes hands. Upon launching, the app queries party size and mealtime (e.g., lunch or dinner) to generate a display of local deals. The user presses “hold” on the deal of choice, and shows the phone to the waiter upon arrival. The app automatically tallies the deal as complete once the GPS checks the diner in at the locale.

“It’s three clicks to a deal,” Wayman said. “We’re not looking for the ability to get someone off their couch, we’re looking for someone who’s already on their way. It’s the greatest way for you to get a deal at the places you want to go.”

The app, exclusive to iPhones for the time being, was launched this month with seven Los Altos restaurants as beta testers. As of lunchtime last week, Maltby’s Restaurant & Tavern was offering 10 percent off the tab, and First & Main Sports Lounge touted half off an appetizer.

For more information, visit www.localdineapp.com.

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