Tue07222014

News

Q&A with Anne Wojcicki: 23andMe founder, local resident discusses Los Altos investments

Q&A with Anne Wojcicki: 23andMe founder, local resident discusses Los Altos investments


Anne Wojcicki

For the past several years, Anne Wojcicki (Wo-JIT-skee) has been quietly involved in efforts to spruce up downtown Los Altos. She and her husband, Google Inc. co-founder Sergey Brin, helped form Passerelle Investment Co., which own...

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Schools

Foothill fall registration opens Monday

Local residents interested in earning a specialized career certificate, associate degree or updated job skills can enroll beginning Monday when Foothill College opens fall registration.

In addition to its continuing-education courses, the college pr...

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Community

Sports

Stewart accepts job as baseball coach at Los Altos High

Stewart accepts job as baseball coach at Los Altos High


Los Altos High administrators offered Gabe Stewart the job of head baseball coach at Los Altos High even before he could apply for it.

“They approached me – they wanted an on-campus coach,” said Stewart, an AP History teacher at ...

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Comment

A good start – now follow through: Editorial

The recent announcement of a five-year agreement between the Los Altos School District and Bullis Charter School is welcome relief for the entire community. After years of dispute and litigation, the pact is nothing short of a minor miracle.

Among t...

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Business

In the business of fostering business

In the business of fostering business


took over as Los Altos’ new economic development coordinator in May after spending the past two years working as city assistant planner. Ellie Van Houtte/ Town Crier

Sierra Davis is wearing a slightly different hat these days as a Los Altos cit...

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Books

"Frozen in Time" chronicles harrowing WWII rescue attempts


Many readers can’t resist a true-life adventure story, especially those that shine a spotlight on people who exhibit supreme courage in the face of adversity and end up surviving – or not – against the odds.

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People

GORDON E. BRANDT

GORDON E. BRANDT

In May of 2014, Gordon E. Brandt passed away after a one and one half year battle with Lymphoma. He died peacefully at home, surrounded by his family.

Gordon was born in Los Angeles, CA on July 13, 1930. He graduated from Fremont High School in 19...

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Travel

British Columbia: Richmond, Steveston, Victoria hold surprises

British Columbia: Richmond, Steveston, Victoria hold surprises


Courtesy of Tourism Richmond
Shops, restaurants and museums dot the boardwalk in British Columbia’s Steveston, a great site for strolling.

Picturesque British Columbia has long been on our bucket list, and we recently fulfilled that dream.

We...

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Stepping Out

LA Youth Theatre, LA Stage Company join forces for 'Oz'

LA Youth Theatre, LA Stage Company join forces for 'Oz'


Joyce Goldschmid/Special to the Town Crier
The cast of “The Wizard of Oz” includes, clockwise from top left, Dana Levy (as Tinman), Rebecca Krieger (Cowardly Lion), Sarah Traina (Scarecrow) and Osher Fein (Dorothy).

Los Altos Youth Theatre and L...

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Spiritual Life

Stanford students study religion through campus artifacts

The inscriptions inside Memorial Church, the death mask of Jane Stanford and the nod to the Egyptian ankh symbol formed by Palm Drive and the Stanford Oval all have one thing in common: Each was a topic of discussion for the students enrolled in a un...

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Magazine

Festival features fun for everyone

Festival features fun for everyone


TOWN CRIER FILE PHOTO
The Los Altos Arts & Wine Festival boasts more than 375 craft and arts booths.

This weekend’s 35th annual Los Altos Arts & Wine Festival promises to be jam-packed with fun activities for just about everyone. The eve...

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All wired up: Local music company aims to make studio-quality recordings mobile


Photo By: Diego Abeloos/Town Crier
Photo Diego Abeloos/Town Crier

Doug Wright, founder and president of Sonoma Wire Works, plays his guitar using GuitarJack, which allows musicians to connect their instruments to an iPhone, iPad or iPod Touch.

Class of 1990 Los Altos High graduates Doug and Michelle (Reynolds) Wright have a simple goal in mind: to provide musicians with the convenience and ability to play, record and share music simply by reaching into their pockets or turning on a tablet.

The couple – former high school sweethearts – started Sonoma Wire Works in 2003 while residing in Sonoma County. They moved back to their hometown in 2008, steadily developing a wide range of music software products among the way.

Doug, the company’s president, noted that the company’s overarching aim is “to make products that allow musicians to capture music themselves – less of an engineer’s tool and more of a musician’s tool.”

With this in mind, he pointed to products like GuitarJack, an iOS audio input and output interface that enables musicians to connect guitars, keyboards, microphones and other hardware to an iPhone, iPad or iPod Touch. The product is ideal for recording chunks of music – guitar chords or lyrics – whenever inspiration strikes, Doug said.

“For me, I never really ever have a whole song. I just have a new riff that I want to record,” he said. “It’s just super fast and super intuitive.”

When coupled with one of the company’s multitrack recording apps – FourTrack for the iPhone or StudioTrack for the iPad – GuitarJack also serves as an easy-to-use amplifier and recording studio on a mobile device, he added.

Other products, like RiffWorks, a Windows and Mac compatible guitar recording software program, and DrumCore, the company’s extensive drum loop library, provide customers with low-cost, do-it-yourself alternatives to traditional – and pricey – recording studio sessions, Doug said.

“We have more than 20 different well-known, A-list drummers and 45 gigabytes of content, which is just thousands and thousands of loops,” Doug said of DrumCore, which features former Guns N’ Roses drummer Matt Sorum, former Carlos Santana drummer Michael Shrieve, percussionist Luis Conte and more.

The inspiration behind the products stems from an unfilled personal need he recognized as a musician. As a member of rock bands in his early days, Doug recalled being tasked with the dual roles of guitarist and audio engineer during studio recording sessions.

He quickly discovered that the combination of using his technical know-how while simultaneously attempting to engage in the process of creating music was stifling.

“If you look at almost anyone in the music industry making products, we’re all musicians and we’re all doing it because we want the products as much as the customers do,” said Doug, whose products are available on Amazon, through distributors and dealers worldwide and locally at Present, 162 Main St. “We’re very in touch with the needs and desires of our customers because we are them.”

The company is also dedicated to making products locally, added Michelle, vice president of marketing. Hardware manufacturing for GuitarJack, for instance, is done in San Jose.

“We’re trying to do as much American-made as we can,” she said.

As for the future, Doug noted that the company plans to focus on converging its mobile and desktop products.

“Tablets are getting so powerful,” said Doug, who also teaches courses in audio software programming locally at Cogswell College.

“They can basically do anything that the desktops I originally programmed Riffworks on could do. You’ll start to see less difference between the desktop software we make and the mobile software … but all (fulfilling) the original purpose of making recording music easier and more accessible to musicians.”

For more information, visit www.sonomawireworks.com.

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