Wed04162014

News

City chips in $7,000 for SFMOMA installation

City chips in $7,000 for SFMOMA installation


Town Crier File Photo
The Los Altos City Council earmarked $7,000 for the purchase of Chris Johanson’s artwork.

The city of Los Altos will contribute $7,000 toward the purchase of a $28,000 art installation featured in the San Francisco Museum...

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Schools

LASD students celebrate service learning

LASD students celebrate service learning


Courtesy of Sandra McGonagle
We Day, held March 26 at Oracle Arena in Oakland, exhorts students in the Los Altos School District to effect positive change.

More than 150 Los Altos School District student leaders joined 16,000 Bay Area students to ce...

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Community

Film career launches with Cannes screening

Film career launches with Cannes screening


Courtesy of Zachary Ready
Los Altos native Zachary Ready, front left, and co-director Andrew Cathey, right, celebrate their Campus MovieFest awards.

After learning the art of filmmaking as a child in the front yard of his family’s Los Altos hom...

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Sports

Reeling Panthers look to get rolling again

Reeling Panthers look to get rolling again


Ellie Van Houtte/Town Crier
Pinewood School senior Kevin Tracy pitches in a game against Westmoor, the first of two losses by the Panthers last week.

Pinewood School baseball coach Chad Morin knows exactly what his team must do in the second half of...

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Comment

Now is the time to expand parking: Editorial

Just a few short years ago, vacancies dotted downtown Los Altos. Property owners had a hard time attracting businesses because there was a shortage of customers. That is no longer true. Now, the cry is: Where are my customers going to park?

The city...

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Business

Local realtor honored for volunteer efforts

Local realtor honored for volunteer efforts


Ellie Van Houtte/Town Crier
Coldwell Banker recently recognized realtor Kim Copher, right, for her philanthropic efforts. Copher and colleague Alan Russell, left, volunteer at Reach Potential Movement, where they collect books for its Bookshelf in ...

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Books

Local Author Spotlight

In an effort to support authors from Los Altos, Los Altos Hills and Mountain View, many self-published, Book Buzz periodically spotlights their books and offers information on where to purchase them. Local authors are encouraged to submit brief summa...

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People

Noteworthy

RotaCare honors local volunteer

RotaCare Bay Area honored Jim Cochran of the RotaCare Mountain View Free Medical Clinic with the Outstanding Clinic Volunteer Award April 10 for his commitment to RotaCare’s mission of providing free medical care to t...

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Travel

Sausalito: Explore the historical city with world-class views

Sausalito: Explore the historical city with world-class views


Eren Göknar/ Special to the Town Crier
Sausalito offers panoramic views of the San Francisco Bay. A number of companies schedule boat tours that sail past Angel Island and Alcatraz.

On a clear day, Sausalito offers spectacular views of the San Franc...

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Stepping Out

Western Ballet performs this weekend  at Smithwick Theatre in Los Altos Hills

Western Ballet performs this weekend at Smithwick Theatre in Los Altos Hills


Courtesy of Alexi Zubiria
Western Ballet’s “La Fille Mal Gardée” features Alison Share and Maykel Solas. The production runs Friday and Saturday at Foothill College

Western Ballet is slated to perform “La Fille Mal GardéeR...

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Spiritual Life

Magazine

A yoga class a day keeps the stress away

A yoga class a day keeps the stress away


Van Houtte/Town Crier Yoga of Los Altos hosts a variety of classes, including Strong Flow Vinyasa, above, taught by Doron Hanoch. Yin Yoga instructor Janya Wongsopa guides a student in the practice, below.

It’s nearly 9 a.m. on a Monday mornin...

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City project proposes to coordinate directional signs


Photo By: Photo Courtesy City of Los Altos
Photo Photo Courtesy City Of Los Altos The city council is set to review a Wayfinding sign design concept that streamlines the look of directional signs throughout the city.

The Los Altos City Council is scheduled to review its project to streamline and unify the city’s directional and street signs.

According to Los Altos Economic Development Manager Kathy Kleinbaum, the council Jan. 8 will evaluate the city’s Wayfinding Sign design concept, reviewed by the Planning and Transportation Commission (PTC) in early December.

The project aimed to design a visually unifying look for the various directional signs throughout the city, especially those that lead visitors to key city destinations.

A city staff report on the project noted that the existing directional signs, developed over several decades, lacked “cohesion and are not comprehensive in nature.”

“The goal is to try to create a unified sign system to direct people to major destinations, including commercial districts and civic destinations,” Kleinbaum said.

The city’s Wayfinding Sign Task Force, appointed by the city council in May, and Explore Creative, a Sonoma-based graphic-design firm hired by the city, developed the proposed design. Task force members included representatives from the council, the Los Altos Village Association, the PTC, the Los Altos Chamber of Commerce and property owners from the city’s commercial districts.

According to the staff report, the signage program’s proposed design drew inspiration from the “rustic, yet modern nature of Los Altos.” Signs would include the use of reclaimed wood, black iron framing and stone bases with an off-white type and forest-green accent color scheme.

“We were looking for rustic materials with a clean, readable format,” Kleinbaum said. “You have to be able to read these signs traveling at 35 or 40 miles per hour.”

The unified look creates “general branding for the city so that people know they’re in Los Altos,” she said. “It helps direct visitors to key destinations along the most simple, direct routes.”

The project also has a practical purpose, Kleinbaum said. The task force identified the need to provide directional signs and entry markers for public parking in the downtown area and Loyola Corners.

“It’s something we’re lacking right now,” she said. “Other towns have signs directing patrons to off-street parking.”

Presently, Kleinbaum said, the placement of some directional signs prevents motorists from navigating to city destinations efficiently. The project calls for upgrading and replacing directional markers along the city’s major thoroughfares, including El Camino Real, San Antonio Road and Foothill Expressway.

The report specifically noted the need to replace the pair of identity markers for the civic center area, as well as the downtown identity sign in the flowered median at Main Street and Foothill Expressway.

If the council approves the design, a cost estimate must be determined before any timeline for implementation of the proposed signage can be scheduled.

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