Sat08302014

News

A flood of candidates seek seats on high school board

Two incumbents and five newcomers are vying for seats on the Mountain View Los Altos Union High School District Board of Trustees – a significant increase in the number of candidates who have run over the past 10 years.

According to data from the Sa...

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Schools

One more candidate joins MVLA race

When longtime incumbent Judy Hannemann declined to run again, the deadline to file for the upcoming Mountain View Los Altos Union High School District Board of Trustees election was extended by a few days. Mountain View resident Sanjay Dave registere...

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Community

CSA salutes 'Hometown Heroes' at breakfast

CSA salutes 'Hometown Heroes' at breakfast


Mendoza

The Community Services Agency’s 2014 “Hometown Heroes” fundraising breakfast is scheduled 7:15 a.m. Sept. 19 at the Computer History Museum, 1401 N. Shoreline Blvd., Mountain View.

“Hometown Heroes” honors individuals and businesses for...

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Sports

No suit, no sweat

No suit, no sweat


Courtesy of the Gallagher Family
Joe Gallagher – a 12-year-old from Los Altos Hills – swims from near Alcatraz Island to the San Francisco shore. His uncle, Joe Locke, an accomplished open-water swimmer, accompanied him.

For his recent s...

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Comment

Back to school, back to thumbs: Editorial

The kids are back in class at our local schools and a new political campaign season is underway, so we have our thumbs out and ready to go.

Thumbs-up: To last week’s community workshop for rebuilding the Los Altos Community Center. The Aug. 19...

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Business

Sweet Shop celebrates five-year anniversary

Sweet Shop celebrates five-year anniversary


Ellie Van Houtte/Town Crier
The Sweet Shop at 994 Los Altos Ave. marks its fifth year in business Sept. 7. The shop is a popular after-school stop for families and students.

When Stacy Savides Sullivan opened the Sweet Shop at 994 Los Altos...

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Books

"Jack London" chronicles author's adventurous life


Much has been written about American author Jack London, primarily known for his early-20th-century Western adventure novels, including the classics “White Fang” and “The Call of the Wild.”

In Earle Labor’s biography of the literary icon, “Jac...

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People

JEFF JOHNSON

JEFF JOHNSON

Jan 10, 1967 - Aug 10, 2014

Jeff was born and raised in Los Altos. He was a graduate of Los Altos High School. He then went to Foothill College where he had an opportunity to spend 3-months in Europe through a study abroad program. That experience...

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Travel

Visiting Vancouver Western Canada's premier destination has much to offer

Visiting Vancouver Western Canada's premier destination has much to offer


Photos courtesy of TOURISM VANCOUVER
Outdoor adventures abound in and around Vancouver, including a boat excursion into Horseshoe Bay and a jaunt on the Cliffwalk at Capilano Suspension Bridge Park, among the most popular attractions in British Col...

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Stepping Out

'Water' rises in Mtn. View

'Water' rises in Mtn. View


Kevin Berne/Special to the Town Crier
Elliot (Miles Gaston Villanueva) struggles to understand Odessa’s (Zilah Mendoza) online activity in TheatreWorks’ regional premiere of the award-winning drama “Water by the Spoonful.”

TheatreWorks’ regiona...

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Spiritual Life

Spiritual Briefs

Meditation group meets at Foothills Congregational

A Weekly Meditation Practice group meets 7-8:15 a.m. Tuesdays at Foothills Congregational Church, 461 Orange Ave., Los Altos.

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Magazine

Los Altos Hills home showcases resort-inspired living

Los Altos Hills home showcases resort-inspired living


Courtesy of Spectrum Interior Design
In place of a more traditional fireplace, this modern living room features a linear-flame firebox that emits heat while offering a sculpturelike design element.

After traveling the world and visiting a host o...

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Broadbase CEO's no-frills approach keeps this software company hot

Chuck Bay won't win any awards for pretentiousness. This down-to-earth, down-to-business Los Altos resident feels just fine in a polo shirt and being addressed as "Chuck." He managed to be friendly and direct at the same time as he explained why his company, Broadbase Software of Menlo Park, occupies a unique niche in e-commerce that may well keep it very profitable for years to come.

Bay, 43, who became CEO of the company in January 2000, has guided Broadbase through incredible growth which has taken the employee base from about 80 two years ago to more than 600 now. He has also presided over four mergers and the company's initial public offering (IPO) in September 1999. Bay had come to Broadbase in 1998 with experience handling mergers and a successful IPO with Pure Atria Software Inc.

Broadbase offers analytic, service and marketing automation applications under one umbrella, allowing Internet users to access varied and detailed information. Businesses can better access consumer information for marketing campaigns and online merchandising. "No other company does all of this," Bay said.

Broadbase, with its slogan, "Get closer to your customers," counts among its more than 500 customers BEA Systems, Cisco Systems, Hewlett-Packard, Nextel, Eddie Bauer, Kodak and Nike.

As an example of Broadbase's impact, he said, the Eddie Bauer Web site has an "Ask Eddie" function that allows visitors to get a variety of questions answered without having to talk to anybody. "'Eddie' is our software," he said. "We're saving (companies) millions in people manning phones."

It was Broadbase's multifaceted capabilities that led the state of California to come calling. Under Gov. Gray Davis' mandate to provide better "e-government," state officials sought to provide a useful, comprehensive Web portal, but not one that had users flooding state phonelines wondering how to use it.

Under Bay's direction, several companies combined forces last year to work on the governor's portal, including Interwoven, Broadbase, Broadvision, Arcot and Verity. The result is a site, my.ca.gov, announced during Davis' "State of the State" speech in January. The site allows "access to information quickly and easily from virtually every state department," according to Broadbase literature.

Broadbase's software also allows the state to analyze visitor data while respecting privacy, to update and improve content according to residents' interests.

"Think of not having to stay in line at the DMV," Bay said. "Think of (handling) the process of a small business loan." Numerous tasks in dealing with the state, normally requiring travel and paperwork, can now be handled online through the site, saving both the state and its residents a bundle of money and a lot of hassle.

"Broadbase was a critical piece of our portal implementation," said Arun Baheti, director of e-government "They helped us bring the entire concept of customer management to the government sector -- a first."

Baheti cited Bay in particular for making the Web site happen. "He personally took it on - it was him driving it. Without Chuck, we would not have the high quality and high level of support."

Broadbase's success has not gone to its collective head. Headquarters, while spacious, are Spartan and functional. "We're very frugal here," Bay said. "We haven't got ahead of ourselves."

Even in good times, the company kept its spending in check. As a result, it's in good shape with more than $100 million in the bank.

Bay knows the company is hot and will eventually get hotter. "A lot of companies are trying to buy us," he said. "We believe we're significantly undervalued."

Broadbase is located at 181 Constitution Drive, Menlo Park. For more information, call 614-8300 or logon to: www.broadbase.com.

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