Wed11262014

News

Los Altos Briefs

City earns bike-friendly status

The League of American Bicyclists recently recognized Los Altos as a bronze-level Bicycle Friendly Community.

This is the second time the organization awarded Los Altos the bronze-level designation – one of fou...

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Schools

Schools Brief

Foundations seek funds on Giving Tuesday

Local educational foundations are recognizing Giving Tuesday – a national campaign scheduled Tuesday – as an opportunity to raise funds for school programs.

Giving Tuesday is a movement that prov...

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Community

Community Briefs

Downtown treelighting set for Dec. 5

The annual downtown Los Altos treelighting ceremony is scheduled 6 p.m. Dec. 5 in Community Plaza, corner of Main and State streets.

The Los Altos Village Association, First Friday organizers and the downtown gr...

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Sports

Sports on the Side

Time for Turkey Trot

Mountain View High’s fifth annual Spartan Turkey Trot is scheduled Thursday morning on the school track. Race proceeds benefit the athletics program. The 5K run is set to begin at 8:30 a.m., the 5K walk at 8:35 a.m., the k...

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Comment

Letters to the Editor

Foothill thanks Rotary for support for vets

The Foothill College Veterans Resource Center’s open house Oct. 30 was spectacularly successful, thanks to the spirit and dedication of the Rotary Club of Los Altos.

Foothill College cares deeply fo...

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Special Sections

NASA, Google agreement preserves Hangar One

NASA, Google agreement preserves Hangar One


Bruce Barton/Town Crier
Hangar One, pictured here last January, will be restored under an agreement between Google and NASA.

NASA and Google Inc. forged an agreement last week that allows Google to lease a portion of NASA’s historic Moffett Fede...

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Business

Business Brief


Rendering courtesy of Sares Regis Group

Exercise studio coming to Colonnade

Exercise studio barre3 is scheduled to open next year at the Colonnade development at 4750 El Camino Real in Los Altos, pictured above.

The studio – which combines b...

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Books

Children's author signs books at Linden Tree

Children's author signs books at Linden Tree


Author Tiffany Papageorge is scheduled to sign copies of new her book 11 a.m. Dec. 6 at Linden Tree Books, 265 State St., Los Altos.

Papageorge’s “My Yellow Balloon” (Minoan Moon, 2014) is a Mom’s Choice “Gold” winner. In the book, the Los Gat...

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People

DR. KIRK CUTLER MCGUIRE

DR. KIRK CUTLER MCGUIRE

Dr. Kirk Cutler McGuire, 91, passed away November 14 after an extraordinary and long life.

He was born January 7, 1923 to Mildred Buck and Melvin McGuire in his grandfather’s house in Iowa Falls, Iowa. His grandfather was the town’s mayor. Kirk’s ...

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Travel

Weekday Wanderlust highlights the joys of armchair travel

Weekday Wanderlust highlights the joys of armchair travel


Dan Prothero/Special to the Town Crier
Travel writers at the October gathering of the Weekday Wanderlust group include, from left, James Nestor, Kimberley Lovato, Paul Rauber, Marcia DeSanctis and Lavinia Spalding.

Travel writing should either ̶...

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Stepping Out

'Fox on the Fairway' swings into Los Altos; Ludwig comedy runs through Dec. 14

The Los Altos Stage Company production of the Ken Ludwig comedy “The Fox on the Fairway” is scheduled to run through Dec. 14 at Bus Barn Theater, 97 Hillview Ave.

A tribute to the English farces of the 1930s and 1940s, “Fox” takes audiences on a rom...

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Spiritual Life

Volunteers participate in LAUMC Compassion Week

Volunteers participate in LAUMC Compassion Week


Courtesy of LAUMC
Los Altos United Methodist Church’s Compassion Week volunteers collaborate on a community service project.

More than 1,000 local volunteers commemorated Compassion Week at Los Altos United Methodist Church Oct. 20-26.

During...

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Magazine

Christmas At Our House home tour celebrates 26 years

Christmas At Our House home tour celebrates 26 years


Courtesy of Christopher Stark
Homes on the St. Francis High School Women’s Club’s Christmas at Our House Holiday Home Tour showcase a variety of architectural styles.

The days grow short on sunshine but long on nostalgia as the holidays approach...

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Broadbase CEO's no-frills approach keeps this software company hot

Chuck Bay won't win any awards for pretentiousness. This down-to-earth, down-to-business Los Altos resident feels just fine in a polo shirt and being addressed as "Chuck." He managed to be friendly and direct at the same time as he explained why his company, Broadbase Software of Menlo Park, occupies a unique niche in e-commerce that may well keep it very profitable for years to come.

Bay, 43, who became CEO of the company in January 2000, has guided Broadbase through incredible growth which has taken the employee base from about 80 two years ago to more than 600 now. He has also presided over four mergers and the company's initial public offering (IPO) in September 1999. Bay had come to Broadbase in 1998 with experience handling mergers and a successful IPO with Pure Atria Software Inc.

Broadbase offers analytic, service and marketing automation applications under one umbrella, allowing Internet users to access varied and detailed information. Businesses can better access consumer information for marketing campaigns and online merchandising. "No other company does all of this," Bay said.

Broadbase, with its slogan, "Get closer to your customers," counts among its more than 500 customers BEA Systems, Cisco Systems, Hewlett-Packard, Nextel, Eddie Bauer, Kodak and Nike.

As an example of Broadbase's impact, he said, the Eddie Bauer Web site has an "Ask Eddie" function that allows visitors to get a variety of questions answered without having to talk to anybody. "'Eddie' is our software," he said. "We're saving (companies) millions in people manning phones."

It was Broadbase's multifaceted capabilities that led the state of California to come calling. Under Gov. Gray Davis' mandate to provide better "e-government," state officials sought to provide a useful, comprehensive Web portal, but not one that had users flooding state phonelines wondering how to use it.

Under Bay's direction, several companies combined forces last year to work on the governor's portal, including Interwoven, Broadbase, Broadvision, Arcot and Verity. The result is a site, my.ca.gov, announced during Davis' "State of the State" speech in January. The site allows "access to information quickly and easily from virtually every state department," according to Broadbase literature.

Broadbase's software also allows the state to analyze visitor data while respecting privacy, to update and improve content according to residents' interests.

"Think of not having to stay in line at the DMV," Bay said. "Think of (handling) the process of a small business loan." Numerous tasks in dealing with the state, normally requiring travel and paperwork, can now be handled online through the site, saving both the state and its residents a bundle of money and a lot of hassle.

"Broadbase was a critical piece of our portal implementation," said Arun Baheti, director of e-government "They helped us bring the entire concept of customer management to the government sector -- a first."

Baheti cited Bay in particular for making the Web site happen. "He personally took it on - it was him driving it. Without Chuck, we would not have the high quality and high level of support."

Broadbase's success has not gone to its collective head. Headquarters, while spacious, are Spartan and functional. "We're very frugal here," Bay said. "We haven't got ahead of ourselves."

Even in good times, the company kept its spending in check. As a result, it's in good shape with more than $100 million in the bank.

Bay knows the company is hot and will eventually get hotter. "A lot of companies are trying to buy us," he said. "We believe we're significantly undervalued."

Broadbase is located at 181 Constitution Drive, Menlo Park. For more information, call 614-8300 or logon to: www.broadbase.com.

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