Wed07302014

News

LASD, BCS boards finalize 5-year agreement

LASD, BCS boards finalize 5-year agreement

Bullis Charter School board members unanimously approved a five-year agreement with the Los Altos School District just before midnight Monday. The agreement, also unanimously approved by LASD trustees earlier in the evening, outlines facilities uses ...

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Schools

MVLA rolls out laptop integration this fall

MVLA rolls out laptop integration this fall


Town Crier File Photo
Starting in the fall, daily use of laptops in the classroom will be standard operating procedure for students at Los Altos and Mountain View high schools as the Mountain View Los Altos Union High School District launches a pil...

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Community

Generations blend behind the scenes at 'Wizard of Oz'

Generations blend behind the scenes at 'Wizard of Oz'


Altos Youth Theatre and Los Altos Stage Company rehearse a scene from “The Wizard of Oz.” ELIZA RIDGEWAY/ TOWN CRIER

A massive troupe of young people and grownups gathered in Los Altos this summer to stage the latest iteration of a childhood sta...

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Sports

Football in July

Football in July


Town Crier file photo
Mountain View High’s Anthony Avery is among the nine local players slated to play in tonight’s Silicon Valley Youth Classic.

Tonight’s 40th annual Silicon Valley Youth Classic – also known as the Charlie...

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Comment

Pools should be included: Editorial

Los Altos residents should be receiving calls this week from city representatives conducting a survey to determine priorities for a revamped Hillview Community Center.

Notice that we did not say “civic center” – chastened by a lack of public support...

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Special Sections

Looking for life without lows, local diabetic tests artificial pancreas

Looking for life without lows, local diabetic tests artificial pancreas


Photo by Ellie Van Houtte/Town Crier
Dr. Trang Ly, left, reviews blood sugar readings on a smartphone with Los Altos resident Tia Geri, right, and fellow participant Noa Simon during a closed-loop artificial pancreas study for Type 1 diabetics.
...

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Business

Palo Alto law firm coming to 400 Main

Palo Alto law firm coming to 400 Main


Ellie Van Houtte/ Town Crier
Longtime Palo Alto law firm Thoits, Love, Hershberger & McClean plans to open an office at 400 Main St. in Los Altos after construction is complete in November.

A longtime Palo Alto law firm plans to expand int...

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Books

"Frozen in Time" chronicles harrowing WWII rescue attempts


Many readers can’t resist a true-life adventure story, especially those that shine a spotlight on people who exhibit supreme courage in the face of adversity and end up surviving – or not – against the odds.

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People

CARSTEN HUGHES

Long time Los Altos resident, Dr. Alfred Hughes, died May 1st after a long illness. Dr. Hughes was born in 1927 in Maspeth, NY. He served in the US Army from 1945-6, attended Brooklyn Polytechnic University, then graduated from Reed College in Portla...

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Travel

Travel Tidbit: Ritz-Carlton, Lake Tahoe offers spa getaway

Travel Tidbit: Ritz-Carlton, Lake Tahoe offers spa getaway


Courtesy of Ritz-Carlton
The Ritz-Carlton in Lake Tahoe offers fall getaway packages that include spa treatments and yoga classes.

Fall in North Lake Tahoe boasts crisp mornings and opportunities to spend quality time in the mountains. Specially ...

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Stepping Out

PYT stages 'Shrek'

PYT stages 'Shrek'


Lyn Healy/Spotlight Moments Photography
Dana Cullinane plays Fiona in Peninsula Youth Theatre’s “Shrek The Musical.”

Peninsula Youth Theatre presents “Shrek The Musical” Saturday through Aug. 3 at the Mountain View Center for the Performing Arts...

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Spiritual Life

Foothills Congregational: 100 years and counting

Foothills Congregational: 100 years and counting


Courtesy of Carolyn Barnes
The newly built Los Altos church in 1914 featured a bell tower and an arched front window. Both continue as elements of the building as it stands today.

Foothills Congregational Church – the oldest church building in L...

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Magazine

Festival features fun for everyone

Festival features fun for everyone


TOWN CRIER FILE PHOTO
The Los Altos Arts & Wine Festival boasts more than 375 craft and arts booths.

This weekend’s 35th annual Los Altos Arts & Wine Festival promises to be jam-packed with fun activities for just about everyone. The eve...

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Broadbase CEO's no-frills approach keeps this software company hot

Chuck Bay won't win any awards for pretentiousness. This down-to-earth, down-to-business Los Altos resident feels just fine in a polo shirt and being addressed as "Chuck." He managed to be friendly and direct at the same time as he explained why his company, Broadbase Software of Menlo Park, occupies a unique niche in e-commerce that may well keep it very profitable for years to come.

Bay, 43, who became CEO of the company in January 2000, has guided Broadbase through incredible growth which has taken the employee base from about 80 two years ago to more than 600 now. He has also presided over four mergers and the company's initial public offering (IPO) in September 1999. Bay had come to Broadbase in 1998 with experience handling mergers and a successful IPO with Pure Atria Software Inc.

Broadbase offers analytic, service and marketing automation applications under one umbrella, allowing Internet users to access varied and detailed information. Businesses can better access consumer information for marketing campaigns and online merchandising. "No other company does all of this," Bay said.

Broadbase, with its slogan, "Get closer to your customers," counts among its more than 500 customers BEA Systems, Cisco Systems, Hewlett-Packard, Nextel, Eddie Bauer, Kodak and Nike.

As an example of Broadbase's impact, he said, the Eddie Bauer Web site has an "Ask Eddie" function that allows visitors to get a variety of questions answered without having to talk to anybody. "'Eddie' is our software," he said. "We're saving (companies) millions in people manning phones."

It was Broadbase's multifaceted capabilities that led the state of California to come calling. Under Gov. Gray Davis' mandate to provide better "e-government," state officials sought to provide a useful, comprehensive Web portal, but not one that had users flooding state phonelines wondering how to use it.

Under Bay's direction, several companies combined forces last year to work on the governor's portal, including Interwoven, Broadbase, Broadvision, Arcot and Verity. The result is a site, my.ca.gov, announced during Davis' "State of the State" speech in January. The site allows "access to information quickly and easily from virtually every state department," according to Broadbase literature.

Broadbase's software also allows the state to analyze visitor data while respecting privacy, to update and improve content according to residents' interests.

"Think of not having to stay in line at the DMV," Bay said. "Think of (handling) the process of a small business loan." Numerous tasks in dealing with the state, normally requiring travel and paperwork, can now be handled online through the site, saving both the state and its residents a bundle of money and a lot of hassle.

"Broadbase was a critical piece of our portal implementation," said Arun Baheti, director of e-government "They helped us bring the entire concept of customer management to the government sector -- a first."

Baheti cited Bay in particular for making the Web site happen. "He personally took it on - it was him driving it. Without Chuck, we would not have the high quality and high level of support."

Broadbase's success has not gone to its collective head. Headquarters, while spacious, are Spartan and functional. "We're very frugal here," Bay said. "We haven't got ahead of ourselves."

Even in good times, the company kept its spending in check. As a result, it's in good shape with more than $100 million in the bank.

Bay knows the company is hot and will eventually get hotter. "A lot of companies are trying to buy us," he said. "We believe we're significantly undervalued."

Broadbase is located at 181 Constitution Drive, Menlo Park. For more information, call 614-8300 or logon to: www.broadbase.com.

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