Wed05042016

News

MV council adopts rent dispute ordinance, despite reservations

Despite criticism that it lacked teeth, the Mountain View City Council approved last week a second reading and adoption of a controversial program aimed at resolving rental-housing disputes between tenants and landlords.

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Schools

Local AAUW gives gift of science to junior high students

Local AAUW gives gift of science to junior high students


Courtesy of Jessica Harell
Blach Intermediate School seventh-grader Paris Harrell, who loves science and animals, recently received a scholarship from the local branch of the AAUW to attend Tech Trek camp.

It’s not every day that a junior hig...

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Community

At 98, former language teacher remains a lifelong learner

At 98, former language teacher remains a lifelong learner


Federici

Longtime Los Altos resident Mario Federici, who turned 98 Feb. 24, is a man of many languages. He shared his knowledge with thousands of students during his long career as a teacher.

Federici was born and raised in Italy, where he stud...

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Comment

Attend an event, get involved, have fun: Editorial

You don’t have to run for city council to get involved in the community. Sometimes it can be as simple as attending a Los Altos event. You’ll have plenty of opportunities, as the May and June calendars are bustling with activity.

The Dow...

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Special Sections

Racing around Monterey

Racing around Monterey


Gary Anderson/Special to the Town Crier
The easy handling of the VW Golf R, above, makes for an ideal ride along the Big Sur coast.

 

When automotive journalists are asked to list their favorite places in the world to drive, Monterey alwa...

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Business

'Steampunk' eatery toasts local libations

'Steampunk' eatery toasts local libations


Courtesy of Eureka
Eureka, a new restaurant in downtown Mountain View, highlights local craft beer and whiskeys on a menu of food spanning from sea to farm.

Craft beer and fancy whiskeys headline the menu at Eureka, the new restaurant that opene...

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People

Stepping Out

PA Players seek escape in 'Into the Woods'

PA Players seek escape in 'Into the Woods'


Courtesy of Palo Alto Players
The Baker’s Wife, left, and Cinderella’s erstwhile Prince stand out in the Palo Alto Players production of “Into the Woods.”

Little Red Riding Hood sets forth at the outset of “Into the...

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Spiritual Life

Los Altos United Methodist Church service salutes Heifer International

Los Altos United Methodist Church service salutes Heifer International


Courtesy of Los ALtos United Methodist Church
Hidden Villa will bring some of its farm animals to Los Altos United Methodist Church Sunday to support the nonprofit Heifer International.

Los Altos United Methodist Church is scheduled to salute th...

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Broadbase CEO's no-frills approach keeps this software company hot

Chuck Bay won't win any awards for pretentiousness. This down-to-earth, down-to-business Los Altos resident feels just fine in a polo shirt and being addressed as "Chuck." He managed to be friendly and direct at the same time as he explained why his company, Broadbase Software of Menlo Park, occupies a unique niche in e-commerce that may well keep it very profitable for years to come.

Bay, 43, who became CEO of the company in January 2000, has guided Broadbase through incredible growth which has taken the employee base from about 80 two years ago to more than 600 now. He has also presided over four mergers and the company's initial public offering (IPO) in September 1999. Bay had come to Broadbase in 1998 with experience handling mergers and a successful IPO with Pure Atria Software Inc.

Broadbase offers analytic, service and marketing automation applications under one umbrella, allowing Internet users to access varied and detailed information. Businesses can better access consumer information for marketing campaigns and online merchandising. "No other company does all of this," Bay said.

Broadbase, with its slogan, "Get closer to your customers," counts among its more than 500 customers BEA Systems, Cisco Systems, Hewlett-Packard, Nextel, Eddie Bauer, Kodak and Nike.

As an example of Broadbase's impact, he said, the Eddie Bauer Web site has an "Ask Eddie" function that allows visitors to get a variety of questions answered without having to talk to anybody. "'Eddie' is our software," he said. "We're saving (companies) millions in people manning phones."

It was Broadbase's multifaceted capabilities that led the state of California to come calling. Under Gov. Gray Davis' mandate to provide better "e-government," state officials sought to provide a useful, comprehensive Web portal, but not one that had users flooding state phonelines wondering how to use it.

Under Bay's direction, several companies combined forces last year to work on the governor's portal, including Interwoven, Broadbase, Broadvision, Arcot and Verity. The result is a site, my.ca.gov, announced during Davis' "State of the State" speech in January. The site allows "access to information quickly and easily from virtually every state department," according to Broadbase literature.

Broadbase's software also allows the state to analyze visitor data while respecting privacy, to update and improve content according to residents' interests.

"Think of not having to stay in line at the DMV," Bay said. "Think of (handling) the process of a small business loan." Numerous tasks in dealing with the state, normally requiring travel and paperwork, can now be handled online through the site, saving both the state and its residents a bundle of money and a lot of hassle.

"Broadbase was a critical piece of our portal implementation," said Arun Baheti, director of e-government "They helped us bring the entire concept of customer management to the government sector -- a first."

Baheti cited Bay in particular for making the Web site happen. "He personally took it on - it was him driving it. Without Chuck, we would not have the high quality and high level of support."

Broadbase's success has not gone to its collective head. Headquarters, while spacious, are Spartan and functional. "We're very frugal here," Bay said. "We haven't got ahead of ourselves."

Even in good times, the company kept its spending in check. As a result, it's in good shape with more than $100 million in the bank.

Bay knows the company is hot and will eventually get hotter. "A lot of companies are trying to buy us," he said. "We believe we're significantly undervalued."

Broadbase is located at 181 Constitution Drive, Menlo Park. For more information, call 614-8300 or logon to: www.broadbase.com.

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