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News

Foothill to offer four-year degree: Foothill aims to launch dental hygiene degree in fall 2016

Foothill to offer four-year degree: Foothill aims to launch dental hygiene degree in fall 2016


Ellie Van Houtte/Town Crier
Students enrolled in Foothill College’s two-year dental hygiene program, above, can soon earn a four-year bachelor’s degree for approximately $10,000.

Foothill-De Anza Community College District Chancellor Linda M. Th...

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Schools

Freestyle hosts exhibition at Computer Science Museum

Freestyle hosts exhibition at Computer Science Museum


Traci Newell/Town Crier
Mountain View High junior and Freestyle Academy student Radika Gupta, right, works with a fellow student during a WebAudio course this month.

For three periods a day, a small subset of students from Los Altos and Mountain Vi...

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Community

Museum explores Stanford, Valley connection

Museum explores Stanford, Valley connection


Courtesy of Julie Rose
The Los Altos History Museum’s “Symbiotic Superstars” event drew a crowd including, from left, “The Lure & the Legends” creator Nan Geschke, Stanford President John L. Hennessy, historian Leslie Berlin and Adobe Systems c...

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Comment

Good compromise on PE exemptions: Editorial

While “Deflategate” captures the national sports headlines, the local issue of physical education class exemptions for freshmen seems a much worthier sports topic for discussion.

The Mountain View Los Altos Union High School District Board of Truste...

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Special Sections

Your Home Brief

Filoli hosts bird exhibition

Filoli kicks off the 2015 season of art exhibitions in its Visitor and Education Center with “The Birds of America: Audubon Collection,” a selection of prints from Filoli’s Permanent Collection, Feb. 10...

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Business

Wine & beer lounge coming to First Street

Wine & beer lounge coming to First Street


Ellie Van Houtte/Town Crier
The new wine and beer lounge Honcho heads to First Street, with a spring opening anticipated.

A cocktail lounge proposed for First Street has cleared its first hurdle – the Los Altos Planning and Transportation Comm...

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Books

"Fearless Genius" photos chart Silicon Valleys brain trust


Not every book needs pages and pages of words to tell a story – some do it through pictures.

“Fearless Genius: The Digital Revolution in Silicon Valley, 1985-2000” (Atria Books, 2014) by Doug Menuez features more than 100 photographs Menuez to...

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People

RUBY DOSHIM LAI

Ruby Doshim Lai was born on July 26, 1929 and passed away at home on January 10, 2015. A resident of Los Altos for over 50 years, Ruby is survived by her husband Bill; children Gwen, Tracy and Allyn; and grandchildren Kiyoshi and Misa.

Born on Mott ...

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Travel

Cuban photographer slated to appear at Foothill

Cuban photographer slated to appear at Foothill


Courtesy of Raúl Cañibano
Cuban photographer Raúl Cañibano is set to appear at Foothill College tonight. His work – including the image “Series: Guajira’s Land, Viñales, 2007,” right – is on display at the KCI Gallery t...

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Stepping Out

'Betrayal' at Pear

'Betrayal' at Pear


Ray Renati/Special to the Town Crier
The cast of Pear Avenue Theatre’s “Betrayal” includes Maryssa Wanlass, from left, Fred Pitts and William J. Brown III.

The Pear Avenue Theatre presents Harold Pinter’s investigation of modern relationships, “...

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Magazine

Tracing history on foot: Hidden Villa’s long hike

Tracing history on foot: Hidden Villa’s long hike


Campers on Hidden Villa’s Sierra Backpacking Trip study historical photos to measure how the land has changed and alternate serving as student leaders who guide the route of their three-week trek.

Amid the high-tech camps and programs of a Bay Area ...

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Broadbase CEO's no-frills approach keeps this software company hot

Chuck Bay won't win any awards for pretentiousness. This down-to-earth, down-to-business Los Altos resident feels just fine in a polo shirt and being addressed as "Chuck." He managed to be friendly and direct at the same time as he explained why his company, Broadbase Software of Menlo Park, occupies a unique niche in e-commerce that may well keep it very profitable for years to come.

Bay, 43, who became CEO of the company in January 2000, has guided Broadbase through incredible growth which has taken the employee base from about 80 two years ago to more than 600 now. He has also presided over four mergers and the company's initial public offering (IPO) in September 1999. Bay had come to Broadbase in 1998 with experience handling mergers and a successful IPO with Pure Atria Software Inc.

Broadbase offers analytic, service and marketing automation applications under one umbrella, allowing Internet users to access varied and detailed information. Businesses can better access consumer information for marketing campaigns and online merchandising. "No other company does all of this," Bay said.

Broadbase, with its slogan, "Get closer to your customers," counts among its more than 500 customers BEA Systems, Cisco Systems, Hewlett-Packard, Nextel, Eddie Bauer, Kodak and Nike.

As an example of Broadbase's impact, he said, the Eddie Bauer Web site has an "Ask Eddie" function that allows visitors to get a variety of questions answered without having to talk to anybody. "'Eddie' is our software," he said. "We're saving (companies) millions in people manning phones."

It was Broadbase's multifaceted capabilities that led the state of California to come calling. Under Gov. Gray Davis' mandate to provide better "e-government," state officials sought to provide a useful, comprehensive Web portal, but not one that had users flooding state phonelines wondering how to use it.

Under Bay's direction, several companies combined forces last year to work on the governor's portal, including Interwoven, Broadbase, Broadvision, Arcot and Verity. The result is a site, my.ca.gov, announced during Davis' "State of the State" speech in January. The site allows "access to information quickly and easily from virtually every state department," according to Broadbase literature.

Broadbase's software also allows the state to analyze visitor data while respecting privacy, to update and improve content according to residents' interests.

"Think of not having to stay in line at the DMV," Bay said. "Think of (handling) the process of a small business loan." Numerous tasks in dealing with the state, normally requiring travel and paperwork, can now be handled online through the site, saving both the state and its residents a bundle of money and a lot of hassle.

"Broadbase was a critical piece of our portal implementation," said Arun Baheti, director of e-government "They helped us bring the entire concept of customer management to the government sector -- a first."

Baheti cited Bay in particular for making the Web site happen. "He personally took it on - it was him driving it. Without Chuck, we would not have the high quality and high level of support."

Broadbase's success has not gone to its collective head. Headquarters, while spacious, are Spartan and functional. "We're very frugal here," Bay said. "We haven't got ahead of ourselves."

Even in good times, the company kept its spending in check. As a result, it's in good shape with more than $100 million in the bank.

Bay knows the company is hot and will eventually get hotter. "A lot of companies are trying to buy us," he said. "We believe we're significantly undervalued."

Broadbase is located at 181 Constitution Drive, Menlo Park. For more information, call 614-8300 or logon to: www.broadbase.com.

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