- Published on Tuesday, 05 June 2007 20:00
- Written by John Flood - Town Crier Staff Writer
Heidi Pizzo, co-owner of Donut du Jour, believes that it's time to renovate the doughnut.
Pizzo and her father and co-owner, Daniel Cottrell, 59, who was a journeyman baker for 25 years, intend to make eating a doughnut an experience of important culinary distinction.
Their shop will host a grand opening June 16 on State Street.
"I want to tweak the doughnut industry and improve its image," Pizzo said, referring to the somewhat staid image of the traditional doughnut shop serving a grease-laden array of doughnuts under harsh fluorescent lighting with linoleum floors.
"We're tearing out the linoleum floors and putting down wood floors," Pizzo said. "And those pink-colored walls will be earth tones."
She intends to take on the challenge of bringing the doughnut into equal status among consumers with a taste for croissants, biscotti and lattes. "The doughnut shop industry hasn't modernized," Pizzo said.
Donut du Jour will occupy a 600-square-foot space that has held a doughnut shop continuously since 1965. Most recently, Lucky Donuts occupied the space for about 20 years, before selling to Pizzo and Cottrell in April.
Cottrell's baking expertise should ensure that Donut du Jour delivers a superior product, Pizzo said.
"Not only does my dad know how to bake doughnuts, he has a few tricks that he adds to the recipes," Pizzo said. "My dad is a baker. He has it in his blood. It's who he is."
"Our plan is to regularly offer new products and flavors," Pizzo said. "How about a coconut cream-filled doughnut rolled in burnt coconut?"
She envisions a shop where a customer can sip a cup of coffee, eat a doughnut and relax.
"I want to know my customers by name and I want them to know us."
The shop will serve imported Italian Illy coffee, a selection of teas, homemade hot chocolate, milk, bottled water and sodas.
Menu items are priced from less than $1 to $1.75.
Donut du Jour is located at 108 State St. Hours are 5 a.m. to noon Mondays through Fridays and 5 a.m. to 1 p.m. Saturdays. For more information, call (408) 595-5923.