 Photo Elliott Burr/Town CrierAntony Campitelli, left, helps Carol Casas of Intero Real Estate Services sell a property using a laptop and a new selling concept, Move into Los Altos. Homebuyers from Germany or South Africa may know nothing about Los Altos and are not in a position to visit before making a real estate decision.
Los Altos resident Antony Campitelli, former vice president of marketing at Laszlo Systems in Silicon Valley, saw this as a gap in real estate marketing. Most realtors do not have the time to explore new ways of real estate marketing because they are occupied with the day-to-day tasks of getting a new listing, finding a hopeful buyer or finishing the paperwork, according to Campitelli.
“So I came to this conclusion,” he said. “I’m gonna do it for them.”
Campitelli founded C4 Marketing LLC, a new approach to real estate marketing that allows buyers to discover the community beyond the standard online descriptions of the property. He said C4 Marketing provides an online marketing system with professional corporate branding that assists real estate agents who “want to take the business to another level.” It presents realtors online as the experts of the areas on which they focus.
David and Carol Casas of Intero Real Estate Services tested the new concept. They built a Web site, Move into Los Altos (www.moveintolosaltos.com), in collaboration with Campitelli and C4 Marketing. The site features property descriptions and detailed information on the area’s schools, business associations, cultural activities, parks and local government. It includes blogs with updated information about upcoming community events. As a result, prospective buyers not only are informed about the property, but also have a picture of the type of community they are considering.
David Casas, a Los Altos city councilman, said Campitelli’s company, which integrates multiple media platforms, is an example of the Los Altos community’s entrepreneurship.
“In the time of economic turmoil, to know that we still have residents creating opportunities, creating business and creating ideas is exciting,” he said.
Since the launch of Move into Los Altos last December, the Casases have worked with homebuyers from such countries as Taiwan, Japan, India and the United Kingdom.
Campitelli said he continued refining the initial system and officially founded C4 Marketing in January 2009. The “C4,” Campitelli said, refers to C-4 plastic explosives, as in explosive marketing.
The Casas team said they are impressed with the results. A property at 190 Hillview Ave. they recently put on the market sold in 23 days. A New Jersey company found Move into Los Altos by searching on Google, then approached the husband-wife team to help relocate an employee’s family
“As they found (David and Carol) online, they’re realizing that David and Carol are the knowledgeable experts in the community,” Campitelli said. “They know what’s going on, they write about the shows, the Farmers’ Market, the movie night – they’re telling a story about what it’s like to live here.”
Realtors can launch multiple Web sites, including community- and property-specific sites, write blogs and link videos, which they post on YouTube, to their Web sites.
A main benefit of his new advertising tool for real estate, Campitelli said, is the analytics provided by the system. The report shows the most-searched keywords and which sources generate the most traffic (i.e., direct traffic, referring sites and search engines).
The data, he said, give realtors direction on the types of content that are most effective.
Carol Casas said the analysis not only helps realtors to understand where their marketing dollars are most effective, but also allows home sellers to track how many people are viewing the property.
For more information, call 619-6678 or visit www.c4marketingllc.com.
in January 2009. The “C4,” Campitelli said, refers to C-4 plastic explosives, as in explosive marketing.
The Casas team already is impressed with the results. A property at 190 Hillview Ave. they recently put on the market sold in 23 days. A New Jersey company found “Move into Los Altos” by searching on Google, then approached the husband-wife realtor team to help relocate an employee’s family.
“As they found (David and Carol) online, they’re realizing that David and Carol are the knowledgeable experts in the community,” Campitelli said. “They know what’s going on, they write about the shows, the Farmers’ Market, the movie night – they’re telling a story about what it’s like to live here.”
Each realtor can launch multiple Web sites, including community-specific and property-specific sites, write blogs and link the videos, which they post on YouTube, to the realtor’s Web site.
A main benefit of this new advertising tool for real estate, Campitelli said, is the analytics provided by the system. The report shows which are the most-searched key words and which sources generate the most traffic (i.e. direct traffic, referring sites and search engines). This data, he said, gives realtors direction on the types of content that are most effective.
Carol said the analysis not only helps realtors to understand where the marketing dollars are most effective, but also helps home sellers see how many people are viewing the property.
For more information, call 949-4644 or visit www.c4marketingllc.com.
2 Comments
2"Realtor®"
at Friday, 26 June 2009 10:32
Effective, but tell me how this differs from what the majority of us are already doing? I see a website and a blog, both easily setup using WP. Keyword searches take 2 minutes. SEO comes organically. Google Analytics is free. vFlyer/Postlets allows for property-specific websites, and you an even print the site to use as flyers. Videos are the ONLY way to sell yourself, your knowledge, and your property.
Is this just a service incorporating all of these readily accessible techniques?
1"REALTOR ®"
at Friday, 26 June 2009 09:39
Very good information. Thank you!
Think REALTOR ® Think Ben! Houston,TX
www.har.com/benhuynh
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