Kathy Down-Logan of Los Altos announced Monday that DSSC, headquartered in Silicon Valley, has completed the transfer of its color-matching products, technology and other associated intellectual property and customers to X-Rite Inc. of Grandville, Mich. The transfer included DSSC’s E-Z-Color, Digital Style and Web-based Advanced Color Search software and SDK.

“Product color is the major criteria for the consumer in a major segment of the U.S. retail industry, and statistics show that a majority of the 50 percent of shoppers who leave a store without making a purchase would have bought something if they had found the right color,” said Down-Logan, CEO and founder of DSSC. “The products X-Rite has acquired from DSSC have created an innovative breakout, sales and marketing service in the home furnishings sector because they remember and match colors to products in inventory, which takes the guessing out of the selection process for consumers.”

The system makes it possible for consumers to scan almost anything - a pillow, swatch of material or carpet sample - into a computer and find matching or coordinating fabric at retailers such as La-Z-Boy.

Seed round investors in DSSC included La-Z-Boy Inc., X-Rite Inc. and IDEO.

For more information, visit www.digitalstylesystems.com.