By Town Crier Staff Report

Using three new easy-to-use Web sites from Novartis Ophthalmics, consumers can get help in learning how to treat dry, itchy eyes, discover a safe and convenient way to remove eye makeup and even learn the best procedure for applying eye drops. In addition, consumers can get regular regional allergy alert updates.

By going to the sites, consumers can receive free samples as well as coupons for discounts on Novartis Ophthalmics products.

“The sites are designed to help educate the general public on the best methods of taking care of eye problems that a majority of Americans will suffer from at one time or another,” said Dave Holland, vice president of marketing for Novartis Ophthalmics, North America.

Consumers can quickly find information on a variety of everyday eye conditions.

In addition to educating the consumer on some proper eye care techniques, Novartis Ophthalmics has created the eye-catching Web pages to describe three of its best-known brands - Zaditorä for itching of the eye due to eye allergies; Eye Scrub makeup remover; and the GenTeal family of artificial tear products.

The new Web sites are described below:

www.Zaditor.com explains what causes eye allergies and how to minimize their effects. Allergy sufferers also learn how Zaditorä (ketotifen fumarate ophthalmic solution, .025 percent) helps control itching of their eyes within minutes for relief that lasts up to 12 hours. Animated graphics show how to determine if those irritated, itchy eyes are caused by allergies or an infection.

www.EyeScrub.com offers free samples of Novartis Ophthalmics’ Eye Scrub pre-moistened makeup remover pads, a product that has been touted by Glamour Magazine editors as “the best eye makeup remover” they have ever tried. Thousands of micro bubbles gently wash makeup away, even waterproof mascara, without the mess of oils and lotions. Busy women find individually packaged Eye Scrub perfect for travel or the gym.

www.GenTeal.com lets consumers take the guesswork out of managing dry eyes. A simple quiz helps them determine which level they have - mild, moderate or severe. Novartis Ophthalmics’ family of GenTeal products, available in color-coded packaging, has been designed for relief of each level of dry eye. The site also offers an online coupon for $3 off the retail price.

Novartis Ophthalmics has production sites in Switzerland, France and Canada. The North American headquarters is based in Atlanta, Ga. For more information, please go to the web site www.novartisophthalmics.com/us