By Ask Your Realtor

By the Silicon Valley Association of Realtors

With the overload of technology in the information age, consumers are changing their attitudes toward real estate transactions. They are becoming more involved in the process while relying on real estate professionals for knowledge and information.

Two recent consumer research studies conducted for the National Association of Realtors reveal that the home-buying and home-selling public are seeking greater control over the real estate transaction and value real estate professionals who are knowledgeable and adaptable to their needs.

According to the National Association of Realtors, the studies, conducted by an independent research group, found that as consumers live lives that are busier, more complicated and more stressful, they find a compelling need to simplify and streamline their lives and delegate unnecessary chores. Technology has played a big role in making consumers feel knowledgeable and empowered.

The research shows that as a result of the increasing volume of information and messages delivered by means of new technology, consumers are on the brink of overload. The association reported.

“People feel under pressure and stressed for lack of time. They are just not getting to their ‘to do’ lists, and so there is a tendency to jettison responsibilities where possible. … As they look for ways to better manage their lives, they utilize three strategic approaches to control: eliminating things that aren’t important or worth the effort, delegating things that can be delegated, and controlling those things that remain.”

According to the research, one result has been a new kind of approach that allows for working together with an expert when it comes time to delegate tasks, yet leaves room for consumers to maintain involvement.

These trends are particularly marked in the case of potential home buyers, who are trying to maintain control over the required decisions and complex financial transactions involved in a real estate transaction, while steering clear of the burden of details.

According to senior vice president Frank J. Sibley of the National Association of Realtors, the good news for realtors is that potential home buyers may be beginning to realize the advantages of the kind of personalized service a realtor can provide.

Information provided in this column is presented by the members of the Silicon Valley Association of Realtors. Send questions to jnewton@jnpr.com.